7 Quotes from Steve Jobs on Building Your Brand

7 Quotes from Steve Jobs on Building Your Brand

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  7Quotes from SteveJobs BuildingYourBrand on
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  Steve Jobs wasa natural. You might even say Jobs built one of the world's strongest brands without ever setting out to "brand" his company. Instead, he focused on making great consumer products. His brand developed around him. Check out 7 top branding tips from Jobs...
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  “Be a yardstick ofquality. Some people aren’t used to an environment where excellence is expected.”
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  “Sometimes when youinnovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
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  “Creativity is just connectingthings. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
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  “Design is notjust what it looks like and feels like. Design is how it works.”
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  “And it comesfrom saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinkSing about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
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  “It’s hard totell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.”
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  “It took usthree years to build the next computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”
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  In order fora brand to be truly successful, it has to know how to anticipate need. Has any company ever been as successful as Apple in this arena?
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