7P’s of Starbucks BY FAIJAN MUSTAFA.pptx

7P’s of Starbucks BY FAIJAN MUSTAFA.pptx

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  Presented by:- Faijan Mustafa
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   About Starbucks 7P’s of Starbucks  Product  Piece  Place  Promotion  People  Process  Physical Evidence
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   Starbucks isan American MNC chain of coffeehouse company.  It was founded by Jerry Baldwin, Zev Siegl, Gordon Bowker in year of 30 march 1971.  Current CEO of the company is Mr. Laxman Narasimha.  Area served: 84 countries.  No. if employee: 400000  Net income: $3.28 billion(2022)  Products: coffee beverages, smoothies, tea, backed goods, sandwiches etc.
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   Starbucks offersa wide range of products, including coffee, tea, pastries, sandwiches, and other snacks. The company is also known for its seasonal offerings and limited-time promotions.
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   Starbucks isa premium brand, and its pricing strategy reflects this. The company charges premium prices for its products, which are targeted towards high- end customers who are willing to pay for the brand experience.
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   Starbucks storesare located in prime locations, including high-traffic areas such as shopping malls, airports, and busy city streets. The company has a global presence, with stores in many major cities around the world.
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   Starbucks usesa variety of promotional activities to reach its target audience. This includes traditional advertising channels such as print and television, as well as digital marketing efforts such as social media and email marketing. The company also has a loyalty program that rewards customers for their repeat business.
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  SMS MARKETING CSRACTIVITY
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   The peoplewho work at Starbucks are a key element of the brand experience. The company places a strong emphasis on hiring and training baristas who are knowledgeable about coffee and can provide exceptional customer service.
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   Starbucks hasa highly efficient and streamlined process for delivering its products. From ordering to pick-up, the company focuses on providing a seamless and hassle-free experience for its customers. The company also offers mobile ordering and payment options to make the process even more convenient.
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   The physicalappearance of Starbucks stores is a key element of the brand experience. The company's stores are known for their cozy atmosphere, comfortable seating, and inviting decor. The company also uses its iconic logo and branding to reinforce its brand image.