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8 SEO Basics from Bill Slawski
Bill Slawski outlines 8 SEO basics, emphasizing the importance of searcher experience optimization, organizing site content, and ensuring clarity in communication with search engines and users. He advises making every page a landing page and defining the purpose of the website before coding. The document promotes engagement with Slawski through various social media platforms.
8 SEO Basics from Bill Slawski
- 1. 8 SEO BASICS Accordingto Bill Slawski
- 2. 1. SEO is shortfor Searcher Experience Optimization
- 3. 2. Make every pagea landing page.
- 4. 3. Every page shouldhave just 1 address or URL.
- 5. 4. Create a cleartaxonomy or organization for the pages of your site.
- 6. 5. Don’t make searchengines or visitors guess what you’re talking about.
- 7. 6. Search engines don’twant to match your keywords anymore.
- 8. 7. The web ismore than just text (duh!).
- 9. 8. Before any coding,define why you have a site.
- 10. QUESTIONS? Contact Bill Slawski Directorof Search Marketing [email protected]
- 11. Follow Us! • Homepage •Facebook • Twitter • Linkedin • Google+ • Pinterest
- 12.