Building & Sustaining
     Effective Coalitions &
         Partnerships



Frances Dunn Butterfoss, PhD
Yorktown, Virginia
Joint Efforts – A word by any
        other name...

   •   Network
   •   Consortium
   •   Federation
   •   Partnership
   •   Advisory Committee
   •   Alliance
   •   Coalition - a group of individuals
   representing diverse organizations who
   agree to work together to achieve a
   common goal (Feighery & Rogers, 1990)
Benefits
      of
Collaborating
Strength in Numbers
Strength in Relationships
Strength in Diversity
Strength in Resources
Challenges of
                 Collaborating
                               '




• Risk losing autonomy, competitive edge, control
• Conflict over goals & methods
• Expend scarce resources (time, $, status, data)
• Delays in solving problems
Eight Steps
to Build &
Sustain
Effective
Coalitions
STEP 1
Clarify or Reaffirm
 Vision & Mission
STEP 2
Engage Community in
    the Coalition
STEP 3


         Solidify
      Collaborative
     Infrastructure
      & Processes
STEP 4



Recruit & Retain
 Active, Diverse
    Partners
STEP 5
Develop Leaders
STEP 6
Market your coalition
STEP 7




Focus on Action . . .
&
Advocacy
STEP 8

Evaluate &
  Sustain
   Your
 Coalition
Steps to Coalitionip Success
1. Clarify/reaffirm vision & mission
2. Engage community in the coalition
3. Solidify coalition structure & function
4. Recruit & retain active, diverse partners
5. Develop transformational leaders
6. Market your coalition
7. Focus on action & advocacy
8. Evaluate & sustain your coalition
What I Know for Sure . . .
• Collaborative strategies more creative & achievable
  than any single organization can do alone
• Coalitions work best when they mobilize assets,
  respond to opportunities & develop integrated
  strategies
• As they mature, coalitions must shift from providing
  services to policy/advocacy activities
• Sustaining coalitions is harder than forming them –
  Find structure that works, recruit & engage active
  organizations, diversify funding & focus on outcomes
“Be the change
you want to see
 in the world.”
   Mahatma Gandhi
     1869-1948
Resources

• Butterfoss, FD. Coalitions and Partnerships in Community
  Health. San Francisco, CA: Jossey-Bass, 2007.
• Coalitions Work – http://www.coalitionswork.com/tools
• The Community Toolbox - http://www.ctb.edu
• Community Anti-Drug Coalitions of America (CADCA) –
  http://cadca.org/resources
• Centers for Disease Control and Prevention. Healthy
  Communities Program -
  http://www.cdc.gov/healthycommunitiesprogram/

8 Steps for Building & Sustaining Coalitions & Partnerships slideshare pdf 2012

  • 1.
    Building & Sustaining Effective Coalitions & Partnerships Frances Dunn Butterfoss, PhD Yorktown, Virginia
  • 2.
    Joint Efforts –A word by any other name... • Network • Consortium • Federation • Partnership • Advisory Committee • Alliance • Coalition - a group of individuals representing diverse organizations who agree to work together to achieve a common goal (Feighery & Rogers, 1990)
  • 3.
    Benefits of Collaborating
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
    Challenges of Collaborating ' • Risk losing autonomy, competitive edge, control • Conflict over goals & methods • Expend scarce resources (time, $, status, data) • Delays in solving problems
  • 9.
    Eight Steps to Build& Sustain Effective Coalitions
  • 10.
    STEP 1 Clarify orReaffirm Vision & Mission
  • 11.
    STEP 2 Engage Communityin the Coalition
  • 12.
    STEP 3 Solidify Collaborative Infrastructure & Processes
  • 13.
    STEP 4 Recruit &Retain Active, Diverse Partners
  • 14.
  • 15.
  • 16.
    STEP 7 Focus onAction . . .
  • 17.
  • 18.
    STEP 8 Evaluate & Sustain Your Coalition
  • 19.
    Steps to CoalitionipSuccess 1. Clarify/reaffirm vision & mission 2. Engage community in the coalition 3. Solidify coalition structure & function 4. Recruit & retain active, diverse partners 5. Develop transformational leaders 6. Market your coalition 7. Focus on action & advocacy 8. Evaluate & sustain your coalition
  • 20.
    What I Knowfor Sure . . . • Collaborative strategies more creative & achievable than any single organization can do alone • Coalitions work best when they mobilize assets, respond to opportunities & develop integrated strategies • As they mature, coalitions must shift from providing services to policy/advocacy activities • Sustaining coalitions is harder than forming them – Find structure that works, recruit & engage active organizations, diversify funding & focus on outcomes
  • 21.
    “Be the change youwant to see in the world.” Mahatma Gandhi 1869-1948
  • 22.
    Resources • Butterfoss, FD.Coalitions and Partnerships in Community Health. San Francisco, CA: Jossey-Bass, 2007. • Coalitions Work – http://www.coalitionswork.com/tools • The Community Toolbox - http://www.ctb.edu • Community Anti-Drug Coalitions of America (CADCA) – http://cadca.org/resources • Centers for Disease Control and Prevention. Healthy Communities Program - http://www.cdc.gov/healthycommunitiesprogram/