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8 ways that successful attorneys get clients online
The document discusses the shift of marketing focus from baby boomers to millennials, who prefer digital and social media channels for engagement. It highlights the importance of having an active social media presence for law firms, noting that 72% of millennials are more likely to hire a lawyer with one. Key strategies include mobile-friendly content, localized information, and visual storytelling to resonate with this generation's preferences.
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8 ways that successful attorneys get clients online
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- 2. April 2016: theMillennial generation overtook the Baby Boomers as the largest generation in history.
- 3. Boomers Print Radio TV Popup Ads Direct Mail Newspaper YellowPages Millennials Online Podcasts Netflix Shareable content Content marketing Facebook Google reviews See “How Law Firms Can Successfully Market To The Millennials” at https://goo.gl/Uc8zDA
- 4. Work and playon cell phones. All over Facebook, Instagram, Twitter, Snapchat. Expect businesses to give back, not just make a profit. Tell stories with pictures. Digital Natives Social Media Socially Conscious Visually oriented
- 5. 68% of digitalmedia time now spent on mobile devices Mobile 57% Desktop 32% Tablet 11% Share of digital time spent Comscore Global Media Report, July 2016
- 8. 54% of consumerssaid they’d be likely to hire a lawyer with an active social media presence Among Millennials only, 72% would Thomson Reuters, “From Novelty to Necessity”
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- 13. Sinas Dramis personal injury lawfirm, Grand Rapids, Michigan http://lidsforkidsmi.org MastermindExperience.com
- 14. Link building andother link schemes. Keyword stuffing. URL scamming. Thin content. MastermindExperience.com
- 15. What works now Mobilefriendly. Timely material. Localized information. In-depth articles. “When Law Firm Marketing Confronts Artificial Intelligence” https://goo.gl/etC0Ws
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- 18. “Why Law FirmSEO & Content Marketing Aren’t That Different” https://goo.gl/WF0PFz MastermindExperience.com
- 20. Cincinnati personal injury attorneyAnthony Castelli
- 21. Bellevue, WA, personal injuryattorney Dax Jones MastermindExperience.com
- 22. Thursday, October 6,2016 at the Hotel Sofitel on the Magnificent Mile in Chicago 18 Lawyers Your biggest marketing or management obstacle Constructive advice from participants Personal attention from John Fisher & me MastermindExperience.com
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