Zara is a global clothing company known for its intensive use of information and communication technologies to manage knowledge across its processes. Zara uses ICTs like periodic reports from shop assistants on consumer preferences sent over the internet to product design teams, allowing it to quickly adapt designs to real demand. This combines different sources of explicit knowledge to create new knowledge. Zara is also able to rapidly prototype and distribute new designs within weeks through its integrated manufacturing and logistics systems supported by ICTs. This case study shows how Zara's use of multiple ICTs positively impacts its knowledge management, combination, and innovation capabilities.