9 Ways to Gamify your Customer Engagement

9 Ways to
Gamify Your
Customer
Engagement

the act of applying aspects of playing games –
competition, rules, scoring points, and more – to
other areas of life, incentivizing people to take
specific actions.
Gamification:

Gamification belongs in your
marketing strategy.
Why?

Directly influences customer retention.
Works with human psychology and basic needs.
Customer options grow daily – you need
to stand out.
Gamification:

How does gamification affect
retention?

Retention is….
The average time length your
customer base is remaining
actively with you as a customer
or member.

Gamification helps with retention by...
Making visiting your business a habit
Humanizing your brand and making you more “fun”
Increasing customer engagement with your brand

Gamification keeps your customers
actively engaging with you.

Engagement is key to retention.
Gamification incentives
engagement.

First impressions are the
most important.
They habitualize further engagement.

How can you use gamification
to keep your customers
engaging with you?

Reference Pop Culture +
Current Events

Pop Culture + Current Events
Schedule out posts for big events (Olympics, holidays).
Leave room in your editorial calendar for spontaneity.
Capitalize on trending topics, viral videos and news.
Prioritize time-sensitive over evergreen posts.
There will always be time for evergreen content.

Pokemon Go
Set up a lure or host a Pokemon Go crawl.
Post photos of Pokemon sightings.
And repost your customers’ sightings.
Rewards those who catch Pokemon at your business.
More on that later.

Trending hashtags are your friend.
They’re easy to find, easy to use and capitalize
on real-time engagement.

Trending Hashtags
Find ways to make the trending hashtags relatable.
Tie them back to your business’s ethos.
Keep the quality of your content high.
This will help you get above the trending hashtag noise.

Humanize your brand by tagging
celebs in relevant posts.
Bonus: you’ll show up in searches for that person.

Contests are a great way to boost
your social interactions.
And remember, engagement is key here.

Contests
Focus on Twitter and Instagram for contests.
Facebook likes lots of comments, but dislikes brand
promotion, so contests can be tricky
Give away partner merchandise or low cost memberships
This will help you save on contest cost.

Polls and questions prompt direct
engagement with your customers.
Plus, they boost leads and can help you make business decisions.

Use the features that
each social platform
wants you to use.
Psst! Twitter wants you to use polls.

Polls + Questions
Show your brand personality off when making a poll.
Get creative with polls! Make them something fun to be a
part of.
Mix business-specific polls with more fun polls.
You can also use polls to learn about what your
customers really want from your business.

Focus on long-term engagement and
brand personality over ROI when it
comes to polls.

Use your brand influencers to
generate social media.
Genius, right?

Snapchat Takeovers
Give your social media advocates the reigns.
It’s mutually beneficial for you to create content together.
Let those actually interacting with your product create
lifestyle social media for you.
As interesting as you are… they’re the ones using your product or
service.

Snapchat Takeovers
Consider buying a Geo-Filter for your location.
Use the platform the way your users do: with filters!
Be funny and human – don’t sell right off the bat.
Nobody will want to interact with that.

Social media gives you the
opportunity to build relationships
with your customers.
Take advantage of that!

Respond to questions with the
personality you want your customers
to associate with your brand.
Don’t spend all your time apologizing or dealing
with support, either.

How often should you engage?
New businesses +
small teams
Businesses w/
bandwidth
Minimum 1 hr / day
Focus on profiles that relate
to your audience
All day, every day
Keep active during the hours
that people are online

Loyalty programs work because they
use the principles of gamification,
goal setting, and progression.
Plus, they’re fun.

Loyalty Program
Points can be rewarded for performing actions specified by you:
Facebook
checkins
Dollars
spent
Time-based
points
Frequency of
attendance
Attending
a class
Referring
a friend
(and more!)

Plus, they can help you make money
and increase customer retention.
How?

Loyalty Programs
Make more noise about your business.
Make money off of your customers’ earning activities.
Coming in for classes, spending money in your business, etc.
Make money off of the perks you offer.
Offer discounts on poorly selling items and generate referrals.
Your customers will generate social media and local buzz.

When in doubt, always remember...
V I P

V I P
Visits
Retention is
about actively
visiting customers
Interactions
Positive interactions
keep customers
around longer
Programs
Develop habits
through programs

Want more tips on using gamification?
Check out our webinar with an engagement expert at
http://info.perkville.com/webinar-gamification-on-demand

Head to info.perkville.com/learn
Schedule a free consultation
with a retention expert.

9 Ways to Gamify your Customer Engagement

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