930 950 diamond-shepard

930 950 diamond-shepard

• 1.
  Bridging the innovationdivide: Becoming a customer-driven organization — 05/16/2017 Greg Shepard, Chief Technology Officer
• 2.
  “It’s a marathon,not a sprint.” — 20+ years in marketing & affiliate CEO of AffiliateTraction, 1999 – 2016 Founder and CEO of AdAssured, 2013 – 2015 eBay Enterprise Marketing Solutions acquires AffiliateTraction during eBay spin out in November 2015 Together, they launch Pepperjam in April 2016 Pepperjam acquires AdAssured in July 2016
• 3.
  “It’s a marathon,not a sprint.” 4 lessons.
• 4.
  Lesson 1: Know yourbreaking points. Focus on your problems, because they are your opportunities. • Tech should be a solution, not a problem. • Identify pain points in your business, and for customers, and build technology to fix them. • Solve the inch-wide problems, not just the mile-wide.
• 5.
  Lesson 2: Know whento ask for help. Just because you are succeeding, doesn’t mean you are done learning. Take a step back and ask: • If you were your own customer, how would you improve the business? • If the industry could talk to you, what would it say? • Are we making products or solving customer problems? How are we improving each year, both in learning and delivering successes? Find a way to fit learning into your schedule.
• 6.
  Lesson 3: Have acoach to turn to. Find a mentor—and if you don’t have one, be your own. Turn to your own “Board of Directors” for challenging decisions: • Who inspires you personally? • What brands and businesses have achieved what you hope to? • Which companies have the happiest customers? • What tech companies have grown into solutions providers?
• 7.
  Lesson 4: Find away to recharge. We are quick to worry about failure, but slow to celebrate success. • Learn how to recharge through small customer wins. • Take a team mentality. • Success happens in progressions. • Stay optimistic, disciplined and patient – success doesn’t happen overnight; it’s a marathon, not a sprint.
• 8.
  Customers are yourroad to success, not a stop along the way. Crossing the finish line. Plan for your breaking points. 1 Ask for help. 2 Have a support system. 3 Know how to recharge. 4
• 9.
  Let’s connect. https://www.linkedin.com/in/gregshepard/ [email protected]