個人からトリプル A タイトルのゲーム開発者まで。Azure PlayFab で LiveOps しよう
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The document discusses the gaming market projected to reach $180.1 billion in 2021 and highlights the role of Microsoft PlayFab in supporting over 3,000 developers. It elaborates on live operations (liveops) for enhancing player engagement, improving game performance, and maximizing revenue through data-driven strategies. Additionally, it details various practitioners, their goals, and the tools necessary for effective liveops implementation.
個人からトリプル A タイトルのゲーム開発者まで。Azure PlayFab で LiveOps しよう
- 1. de:code 2019 DP08 A Azure PlayFab LiveOps
- 2. 1 Newzoo: Games market expected to hit $180.1 billion in revenues in 2021 https://venturebeat.com/2018/04/30/newzoo-global-games-expected-to-hit-180-1-billion-in-revenues-2021/
- 5. More Than 3,000 Developers and Growing
- 10. Top grossing games worldwide 1. League of Legends 2. Honor of Kings (Arena of Valor) 3. Dungeon and Fighter Online 4. CrossFire 5. Monster Strike 6. Clash Royale 7. Fate/Grand Order 8. Candy Crush Saga 9. Pokemon Go 10.Player Unknown’s Battlegrounds 2017 2018 1. Fortnite 2. Dungeon and Fighter Online 3. League of Legends 4. Pokemon Go 5. CrossFire 6. Honor of Kings 7. Fate/Grand Order 8. Candy Crush Saga 9. Monster Strike 10.Player Unknown’s BaSlegrounds 90% carryover
- 11. Microsoft Game Stack IT’S CALLED DESIGN AND PROCESS FOR CONTINUAL ENGAGEMENT LIVEOPS
- 12. Live Game • → • Opera-ons • • → • LiveOps = Live Game + Operations Time Player Engagement Packagedgam e Live game Live game + Operations + Operations
- 16. LiveOps
- 18. PlayFab
- 22. PlayFab
- 24. PlayFab
- 25. room6 9
- 26. SWITCH ID@Xbox
- 27. 5 29
- 28. PlayFab PlayFab Unity SDK Unity SDK 1. PlayFab + 2. Unity SDK 3. Unity 4. Login +
- 29. PlayFab Unity
- 30. PlayFab
- 31. PlayFab ● Unity ● ● ● ○ MAU API
- 32. ... 10 1 Limits Searchable event history raw csv
- 34. PlayFab Insights Azure, AWS Add-on Player Segment Friends Player Data Cloud Script Automation
- 36. PlayFab Beta Computing ONLINE 2019 4 25 OS iOS /Android 50 • • • • • ( ) • • IAP • CloudScript • 1 1 • • Gliko2
- 37. (Cloud Script)
- 39. LiveOps PlayFab
- 41. LiveOps Live Ops • • • • UA Live Ops • • • •
- 42. LiveOps 1: LiveOps Basics 2: LiveOps Optimizing 3: LiveOps Mastery 0. Live Game Game Studios and Games
- 43. LiveOps 1: LiveOps Basics 2: LiveOps Optimizing 3: LiveOps Mastery 0. Live Game Goals: • Improve game’s performance • Extend games life • Respond to feedback AcGons • Adjust game balance • Add new content • Fix bugs PracGGoners • Live content team • Build team Goals: • Optimize player experience • Increase revenue • Reduce risks Actions • Segment players • Target offers and content • Predict churn Practitioners • Data analysts • Product managers Goals: • Strengthen brand and loyalty • Organic growth and sustainment AcGons • Social features • Community events • ModeraGon PracGGoners • Community teams • Customer support • MarkeGng Game Studios and Games
- 44. LiveOps 1: 2: 3: 0. Live Game Game Studios and Games Goals: • • • Ac9ons • • • Prac99oners • Goals: • • UP Actions • • • Practitioners • • Goals: • • Ac9ons • • Prac99oners • • •
- 45. LiveOps 1: 2: 3: 0. Live Game Game Studios and Games Goals: • • • Actions • • • Practitioners • Goals: • • UP Ac<ons • • • Prac<<oners • • Goals: • • Actions • • Practitioners • • • Who? Example Tools Needed CI/CD Build, test, and deploy pipeline Content configurations Who? Example Tools Needed Targeted purchase offers Churn prediction reporting Recommendation system Who? Example Tools Needed UGC
- 46. 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep 7-Oct 14-Oct 21-Oct 28-Oct Redeem Revenue VC Sale VC Sale VC Sale VC Sale VC Sale VC Sale
- 53. Socializers Chat Guilds Mul2player Social Events Social Leaderboards Trading Killers Competitive Events Tournaments Multiplayer Achievers Achievements Events Guilds Leaderboards Quests Tournaments Explorers Content Events Quests Rare items
- 54. Socializers Cosmetics P2P Trading Gifting Killers Badges Tournament Prizes Pay to Win Achievers Boosters Quest Rewards Collectable Item Sets Explorers Large Catalogs Rare items Grinding
- 55. LiveOps
- 56. LiveOps
- 57. LiveOps 31% 8% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Nov-16 Dec-16 Jan-17 Feb-17 Day 1 Day 7 Day 30 0% 20% 40% 60% 80% 100% 120% Parkcreation Packopening Carouselcards Placingaride Connectpath Learnpeepneeds Placingbathroom Placingpaths Cardupgrade Ticketpack Fixingaride Mechanicalbooth Coasterturialstart Finishingacoaster Placingdecorations EndofDay1 31% 36% 41% 46% 8% 12% 16% 22% 2% 4% 6% 11% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Nov-16 Dec-16 Jan-17 Feb-17 Day 1 Day 7 Day 30
- 58. PlayFab
- 59. PlayFab Insights • High throughput in-game telemetry • Azure Data Explorer • Power BI • • PlayFab Private Preview
- 65. PlayFab + Azure Gaming Data Estate Games
- 66. PlayFab + Azure Gaming Data Estate MS DataIn Game Data Extra Game Data →Actionable Insights
- 67. l Ironsource l Playfab l Deltadna l Appsflyer l Google analy8cs l Zendesk l Mailchimp l Facebook l Simply reserved 3rd party • AppCenter + AppInsight – High throughput telemetry – Data Explorer – – Data Packages • Actionable Insights – User Acquisition – – Monetization – Recommendations – Optimizations –
- 70. Rules Engine 1. 2. 3. Exchange data with other tools & services 5. Match started Forum post Crash logged +10 XP Login (via FB) Win match Buy item Chat msg Support ticket ExisLng Backend Partner Services PlayFab Backend The Game PlayFab Insight (Azure Data Explorer) Spent $10 4.
- 71. © 2018 Microsoft Corporation. All rights reserved. © 2019 Microso< Corpora=on. All rights reserved. ( ) de:code 2019 (2019 5 29~30 )