A Brief History of Advertising on LinkedIn

A Brief History of Advertising on LinkedIn

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  A Brief Historyof Advertising on LinkedIn The first ads on LinkedIn ran in 2005, just two years after the company was founded. Since then, our advertising offerings have come a long way. The effective options that LinkedIn offers marketers who want to reach a professional audience are only accelerating — as you can see on the timeline below. 2003 LinkedIn founded by Reid Hoffman 2005 First advertisement on LinkedIn LinkedIn Display Ads enable targeting on the platform. 2008 LinkedIn Text Ads launches Then know as Direct Ads, this offering enables marketers to reach their target audience at scale. Over the next eight years its growth would accelerate, surpassing 630 million users in 2019. 2011 LinkedIn reaches 100 million members in eight years This feature enables custom tools for large-scale advertising campaigns. 2012 LinkedIn introduces its first ads API Then known as Sponsored Updates, this native ad format, which appears in the feed, is the platform’s most popular. 2013 LinkedIn launches Sponsored Content 2014 Bizo,which provides a crucial ad targeting technology, is acquired for $175 million. 2016 The popular messaging tool becomes available as a self-service product through Campaign Manager. LinkedIn updates Sponsored InMail The deal creates numerous sales and marketing synergies with the computing giant’s software offerings. LinkedIn is acquired by Microsoft This feature provides a new method for running effective account-based marketing campaigns on the platform. LinkedIn introduces Account Targeting This tool enables the easy measurement of leads, content downloads, purchases, and other results delivered via ad campaigns on LinkedIn. LinkedIn introduces Conversion Tracking The LinkedIn Audience Network allows marketers marketers to place its Sponsored Content on high-quality, third-party publishers across mobile and desktop. 2017 LinkedIn launches a native advertising network This remarkable free reporting tool enables marketers to see the seniority, job titles, geolocation and other aspects of the professionals who are visiting their websites. LinkedIn introduces Website Demographics This tool enables marketers to use Website Retargeting, Account Targeting, and Contact Targeting on LinkedIn. LinkedIn introduces Matched Audiences LGF removes the main barrier to mobile conversion: making a prospect complete a clunky contact form on a smartphone. LinkedIn announces the launch of Lead Gen Forms 2018 LinkedIn Campaign Manager now includes Objective-Based Advertising, which means that marketers can select their programs based on goals, such as lead generation or branding. LinkedIn launches new Campaign Manager This advancement enables the self-service deployment of Dynamic Ads. LinkedIn announces that Dynamic Ads are now available in LinkedIn Campaign Manager Carousel Ads enable marketers to feature multiple images in their Sponsored Content. LinkedIn introduces Carousel Ads Video enables marketers to tell more compelling stories with sight, sound and motion. LinkedIn introduces Video Ads The next generation of Company Pages, this free offering enables organizations to connect with their audience on LinkedIn. LinkedIn introduces Pages Options include lookalike targeting and interest targeting featuring data from Microsoft's Bing search engine. 2019 LinkedIn introduces new targeting features