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A complete digital marketing strategy presentation for Vikos Cool Tea
Addict2ad is an innovative digital marketing agency focused on enhancing brand presence through impactful strategies aimed at a target audience of health-conscious working professionals aged 25-45. The marketing campaign, scheduled from January to December 2025, has a budget of $1 million and aims to increase brand awareness using various tactics including social media, influencer marketing, and email campaigns. Key messaging revolves around the theme 'less sugar, more you!' to resonate with the target demographic.
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A complete digital marketing strategy presentation for Vikos Cool Tea
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- 2. Agend a About ADDICT2AD On-line Research CreativeConcept Digital Marketing Strategy & Tactics Timeline Budget Media Plan Suggestions
- 3. ADDICT2AD is adynamic digital marketing agency driven by a passion for innovation and delivering measurable success. With a focus on cutting-edge strategies, we help brands amplify their presence in impactful ways. At ADDICT2AD, we thrive on creating impactful digital strategies that captivate audiences and drive measurable results. Who we are Let’s get addicted to digital innovation!
- 4. Target Audience: Men-Women/ Working Professionals / Parents Age: 25-45 Interests: Natural products, active lifestyle, hydration Schedule: Jan 2025-Dec 2025 Marketing Objective: Increase brand awareness Media Spending Budget: 1M $ Brief
- 5. The Active Professiona l Liam (33) TheHealth- Conscious Parent Ava (37) The Wellness & Well-being Seeker Isabella (40) Empowered Fitness Enthusiast Mia (29) Buyer Personas
- 6. ONLINE RESEARCH- COMPETITION Age Groups& Digital platforms
- 7. ONLINE RESEARCH- COMPETITION Gender Demographics& Digital platforms
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- 9. Creative concept Less sugar,More you! #Teast_It #LessSugarMoreYou Creative concept: Hashtags:
- 10. Digital Marketing Tactics C on t e n t m a r k e t i n g S o c i a l m e d i a m a r k e t i n g A d v e r t i s i n g c a m p a i g n s I n fl u e n c e r m a r k e t i n g E - m a i l / m o b i l e m a r k e t i n g
- 11. BlogYou Μenu categories Home Balanced Living Wellness& Health Family Wellness Active & Fit Inspiratiοnal Stories
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- 16. Vlex Galindo 616K INSTAGRAM Peter Owen 267KINSTAGRAM 147K ΤΙΚΤΟΚ Ludovic Lefebvre 263K INSTAGRAM 144K ΤΙΚΤΟΚ Influencer Marketing Corinne Nicewick 2,5M YOUTUBE
- 17. Email & Mobile Marketing WHATSAPP SMS EMAI L ko s EMAILMARKETING MOBILE MARKETING • Weekly newsletter • Notification s • Reminder of key international days • Notification s
- 18. Timelin e Content Campaign Social Media Campaign Email& Mobile Marketing Campaign Facebook & Instagram Ads Google Display Ads Youtube Ads Pinterest Ads (Jan 2025-Dec 2025) (Feb 2025-Dec 2025) (Feb 2025-Apr 2025) (Jun 2025-Oct 2025) Influencer Marketing Campaign Influencer Marketing Campaign
- 19. Budget Management Fees 170.000 Production fees 200.000 MediaSpending 1.000.000 Total Budget 1.370.000 Estimations Total Impressions: Total views: 5.333.333 323.524.779
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- 22. Suggestion s SEO Vikos Linkedin page inEnglish Cool Tea brand Facebook, Instagram, Pinterest, Spotify, Tik Tok, X & Youtube channel US Social Network website “Less Sugar, More You”
- 23. Eleni Tsiogka Orestis Christodoulou Angeliki Manara Antonina Tzani Evangelie Papazoglou Nicky Andreou PanagiotisMetsis Faidra Stathi Evi Matsi [email protected] m Contact us addict2ad.co +30 210 123 4567