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A complete digital marketing strategy presentation for Vikos Cool Tea
The document outlines a digital and social media marketing strategy for Cool Tea by Digital Sense, targeting working professionals and parents aged 25-45 in California for January to December 2025. It details the creative concept centered on the tagline 'Flavor Your Moment' and includes planned advertising campaigns, influencer marketing, and a comprehensive budget of $1.38 million. A content strategy featuring social media engagement and educational material on the benefits of drinking tea is also highlighted.
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A complete digital marketing strategy presentation for Vikos Cool Tea
- 1. cool tea Digital & SocialMedia Marketing Strategy NOV 2024 PRESENTATION BY DIGITAL SENSE cool tea
- 2. Brief Creative ConceptTimeline Content Marketing & Strategy Social Media Marketing Newsletter/ Mobile Marketing 03 10-11 04-05 12 06 13-14 07-09 15-16 Agenda NOVEMBER 2024 DIGITAL SENSE Media Plan & Budget Summary 17-18 Meet the Team 19 Advertising Campaign Influencer Marketing
- 3. NOVEMBER 2024 DIGITAL SENSE Brief men& women, 25-45 years old working professionals or parents with children January - December 2025 1.000.000$ Awareness California
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- 5. Creative Concept Creative Strategy:Flavor every BEAT of your day. Creative Concept: Find your flavor, find your moment. Hero: Dora & Christos. Message: Flavor your moment. #flavoryourmoment NOVEMBER 2024 DIGITAL SENSE
- 6. NOVEMBER 2024 DIGITAL SENSE Timeline JanFeb Mar Ap r May Jun Premium Display, Μeta, Τik Tok Campaign, Google Display, Youtube Social Media Marketing, Content Marketing Influencer Marketing Email Marketing Mobile Marketing Jul Au g Sep Oct Nov Dec
- 7. NOVEMBER 2024 DIGITAL SENSE @VIKOSOFFICIAL 19,8K ContentStrategy 1 post & 1 story per day 1 post & 1 story per day 1 video per week 1 video & 1 short per week @VIKOSNATURALMINERAL 43K @VIKOSWATERGRVIKOSWATER 661 SUBSCRIBERS @VIKOSOFFICIAL 6.975K 1 pin or repin per week @VIKOSOFFICIAL VIKOS COOL TALKS 1 episode per week
- 8. NOVEMBER 2024 DIGITAL SENSE 4Reasons to incorporate tea into your daily routine Drinking tea daily offers a host of benefits, making it a delightful staple for your kitchen or workspace. Not only is tea an enjoyable drink during a break, but it also provides potential health advantages that make it worth i ncorporating into your routine. Nadia Chrysou 21 May 2025 1. Promotes Hydration To avoid health risks that come with dehydration, it’s crucial to keep hydrated throughout the day. When you’re dehydrated, you may experience frequent headaches, dizziness, and sluggishness. However, drinking multiple glasses of water may become monotonous and some don’t enjoy the process. That’s why many find creative ways to enjoy drinking water, such as adding fruits and flavors. Drinking tea is one way of keeping hydrated while enjoying the beverage as the taste of teas hardly gets monotonous. To keep you hydrated, you can explore the new natural iced tea: Vikos Cool Tea with mineral water from https://www.vikos.com 2. Supports Weight Loss If shedding pounds is part of your wellness journey, tea can be a helpful addition to your diet when paired with healthy eating and regular exercise. Tea is known to boost metabolism, enhancing your body's ability to burn fat efficiently. Certain teas, like matcha, may also contribute to lowering cholesterol levels, which plays a crucial role in achieving healthy weight loss. Adding matcha to your daily routine can amplify these benefits, making it a smart choice for those focused on wellness. Remember, the best weight-loss results come from combining tea with a balanced diet, consistent exercise, and a positive mindset. Content Marketing Podcast Article
- 9. NOVEMBER 2024 DIGITAL SENSE ContentMarketing Infographic YouTube shorts & Reels
- 10. NOVEMBER 2024 DIGITAL SENSE SocialMedia Marketing Capture your vibe! 🌟 Snap your moment with Vikos Cool Tea and share it using #FlavorYourMoment. Show us how you flavor your unique moments—let’s inspire each other! 📸✨”
- 11. NOVEMBER 2024 DIGITAL SENSE SocialMedia Marketing vikosofficial “Unleash your creativity! Create your own recipe ... Unleash your creativity! Create your own recipe with your favorite Vikos Cool Tea flavor, film it, and share it on TikTok with #FlavorYourMoment. Let’s see your masterpiece!” Pure refreshment, no sugar added! Discover the clean, crisp taste of Vikos Cool Tea in three amazing flavors. 😎 #VikosCoolTea #NoSugar #FlavorYourMoment.
- 12. NOVEMBER 2024 DIGITAL SENSE E-Mail& Mobile Marketing Anastasi a
- 13. NOVEMBER 2024 DIGITAL SENSE AdCampaigns_Display Ads banners
- 14. NOVEMBER 2024 DIGITAL SENSE AdCampaigns_Premium Display Videos
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- 18. Budget Summary MEDIA SPENDINGPRODUCTION COST MANAGEMENT FEES TOTAL BUDGET NOVEMBER 2024 DIGITAL SENSE 1.000.000$ 230.000$ 150.000$ 1.380.000$
- 19. NOVEMBER 2024 DIGITAL SENSE MeetOur Team Anastasia Vatousiadi Dora Karadima Stellina Kobilakou Christos Bekios Dimitra Kanelopoulou Creative Director @Anastasia Vatousiadi Content Marketing Specialist @ Dora Karadima Social Media Specialist @Stellina Kobilakou Account Manager @ Christos Bekios Influencer Marketing Coordinator @ Dimitra Kanelopoulou Christos Palandris Content Marketing Specialist @ Christos Palandris Eirini Papanikolopoulou Performance Marketing Manager @ Eirini Papanikolopoulou Nadia Chryssou Digital Marketing Strategist @ Nadia Chryssou FIND US CONTACT US digitalsense.com [email protected] Megaloupoleos 39, Kalithea +30 21065843596
- 20. Thank You. NOVEMBER 2024 DIGITAL SENSEwww.digitalsense.com