A Designing Project on "EMOTIONAL DESIGNING"

A Designing Project on "EMOTIONAL DESIGNING"

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  “ Artist createdesign, design create emotion. “ Pallav Kumar Karak Presented by- Emotional Design
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  Student Name: PallavKumar Karak Course & Semester: Bachelor in Fine Arts(BFA) 4th semester Institution Name: Indian College of Art & Draftsmanship Contact Details: [email protected] Faculty Mentor: Pangkaj Majumder Internship Coordinator: Red Apple Learning Credentials
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  Design controls your brain? Doyou know
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  Emotional Design is everywhere, let'sget our joker to tell us that.
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  This is ourjoker who will tell us some stories about emotional designing.
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  “This story willexplore the philosophy of emotional designing from a completely new perspective. We'll show how a character or a brand can control human emotions. This project is aligned with the values of NEP 2020, emphasizing not just theory, but its deep- rooted application.” Abstract
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  “ Good morningMy name is Joker. You may know me as a symbol of laughter, but believe me, no one understands human emotion better than I do. Behind this smile are all kinds of emotions—joy, anger, sadness, and fear. Today, I'm going to talk to you about the kind of design that can leave a mark on people's minds, just like me. Today, we're talking about Emotional Designing.”
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  “Did you knowthat design has a historical context? It does, but I don't believe in that. I only believe in human emotions. The concept of Emotional Designing primarily comes from the mind of Don Norman. He divided design into three levels, which work just like a human brain.” What is Emotional Design?
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  “Love at firstsight! Look at my makeup and clothes. What comes to your mind when you see these colors? Fear? Joy? That's Visceral Design. Look at Apple's sleek aluminum body and iconic packaging. It's not just a product; it creates a premium feeling from the very first glance. It controls the initial response of your emotions.” Visceral Design
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  “Next comes behavior.The way I talk, the way I walk— every single one of my actions is designed with a specific purpose. It's about interaction with people. Look at Netflix's easy navigation and user-friendly interface. There's no chaos here, just joy. That's Behavioral Design. When something is easy to use, it creates a sense of satisfaction in the user.” Behavioral Design
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  “Finally, there's reflection.Why has my character remained so popular year after year? Because it makes you think. It has become a lasting memory and a part of culture. Look at Spotify's 'Spotify Wrapped'. It's not just a playlist; it's a personal memory that you share with others. This is a powerful Reflective experience that connects you emotionally with the brand.” Reflective Design
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  Personality: I'd bean emotional, unpredictable, and curious character. I'm not afraid of emotions; I play with them. "Many might wonder why I chose this Joker instead of the Hollywood one. My inspiration comes from Raj Kapoor’s Mera Naam Joker—a clown who made others laugh while hiding his own sorrow. That’s why my Joker has a half- smile, half-sad face and a patched heart on his chest. Emotional design isn’t just about joy—it embraces sadness, fear, and every human emotion. A design is complete only when it reflects all shades of life." “If I were Emotional Designing, what would my personality be like?”
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  Applications Across Industries GraphicDesign: What immediate reaction does a logo or a poster create in your mind? Product Design: Does a toy make you feel joyful? Branding: Is a brand just a name, or does it create a psychological connection with you? Web/App Design: Does an application create a sense of ease or frustration for the user? Fashion: Does a piece of clothing reflect your personality? “My influence is everywhere. Design isn't just limited to architecture or fashion.”
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  Illustration Visceral Design
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  Successful Companies Through Strongvisceral Design
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  Illustration Behavioral Design
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  Successful Companies Through StrongBehavioral Design
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  Illustration Reflective Design
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  Successful Companies Through StrongReflective Design
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  Design goes beyondproducts—it thrives in art. Michelangelo’s sculptures captured perfect anatomy and emotion, evoking awe (Visceral), inviting close study (Behavioral), and inspiring reverence for centuries (Reflective). Van Gogh, with works like The Starry Night, used color and bold brushstrokes to pour out emotion, stirring immediate feeling (Visceral), drawing you into his mind (Behavioral), and symbolizing human suffering (Reflective). One relied on realism, the other on expressive abstraction, yet both shared the same goal: to create a lasting and profound emotional connection with people through their art. Emotional Designing with Art
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  R efl ect i o n “This internship has been a thrilling journey for me. The challenge of turning a character like the Joker into an educational medium taught me a lot. I've come to understand how powerful a design can be if it correctly uses human emotions. In the future, I want to design things that are not just visually appealing, but that can leave a real mark on people's minds. Because at the end of the day, everything is part of a story.”
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  References and Credits The Designof Everyday Things & Emotional Design Books & Theory: Don Norman, The Design of Everyday Things and Emotional Design. Images & Media: Pinterest, google Character Design and illustration: P . K . Karak
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  I would liketo express my sincere gratitude to all the mentors and staff at Red Apple Learning for providing me with this internship opportunity. This project would not have been possible without their invaluable guidance and support. I also extend my heartfelt thanks to my professors at the Indian College of Art & draftsmanship . A special thank you to my college teachers: Kollol Kr Roy and Susmita Saha; internship mentors: Subhadip Ghosh, Pangkaj Majumder and Parashat Mondal and my colleagues Shrabasti Mullick, Shomee Guin and Suvechacha Adak for their inspiration and encouragement. Acknowledgement Mentor's Signature