A Guide to FCN Activities

A Guide to FCN Activities

• 1.
    A Guide to FCN Activities For Incoming FCN Board 2013 - by Dannielle Blumenthal Category Activities Tools Social Media • Networking • LinkedIn (Federal employees and contractors) • Twitter • Blog • GovLoop • Dlvr.it (sends blog to Twitter) Collaboration Among Board • Email updates • Gmail • Google Docs • Google Docs • Internal Blog • Blogger (internal blog) • • Google group for archiving emails Event Planning • Recruiting a speaker • Telephone calls • Preparing speaker • EventBrite • Posting event online • See social media tools for • Promoting via social media promoting event • Distributing PowerPoint in • Email to distribute PowerPoint advance • Slideshare for posting FCN • Moderating event documents and presentations • Posting presentation afterward to Slideshare Newsletter • Researching • Review Udemy, MIT Open • Writing the intro Courseware, Public Relations • Distributing via Society of America, Capitol MailChimp Communicators, etc. for free/low- cost training • Write introduction • Format and distribute through MailChimp (free up to a certain number of emails) Governance • Board meetings – • Most meetings held by phone call telephone • Occasional gatherings at coffee • Board meetings – live shop (e.g. Starbucks) • Charter updates • Usually 1-2 Board members • Strategy collaborate on Charter updates • Election • Decisions made by voting via email • Election via Obsurvey.com (free) • Google group archives messages
• 2.
  A Guide toStrategy Formulation for FCN Ellen Crown, FCN Board Member 2012 1. The new Chair, co-Chair, and Board should review and revise this plan to adapt is based on their Mission and Vision of FCN. 2. Do they agree with the Mission statement? If not, what is a better statement that frames their purpose? 3. Do they agree with the Vision? If not, what is their Vision? 4. Next, review the Goal/Objective. NOTE, this must be measurable. 5. Tactics (communication vehicles) should be selected based on the Goal/Objective; what will help them achieve these outcomes? 6. Actions describe what work will be done for each tactic. 7. Measures describe how you will quantify success. 8. Goal alignment explains how everything rolls back up to the original Goal/Objective (which part). 9. This should be a living, breathing document. 10. The plan is only about 10% of the work. Don’t forget to measure outcomes!      
• 3.
          Strategic Plan 2012-2013 By Ellen Crown GOAL/OBJECTIVE: Increase FCN membership, so that we can better connect with our communication colleagues, understand their needs, and strengthen our collective intelligence. VISION: To provide a unique service via a safe environment that allows for open communication. MISSION: To facilitate free training, networking, and the sharing of lessons learned and best practices among Federal communicators. Tactic 1: Tactic 2: Tactic 3: Tactic 4: Tactic 5: Free bi-monthly events FCN LinkedIn blog Newsletter (quarterly) Blog Slideshare (either live, teleconference Purpose: Engage FCN Purpose: Provide focus on Purpose: Present latest Purpose: Share or web-based) members in professional training activities, information on training presentations and training Purpose: Professional discussion. Also used for repurposed materials from activities, blogs, materials among peers. development – the core of membership outside sources, perhaps newsletter, etc. – FCN’s existence. management member spotlights. repurposed from and coordinated across all other tactics. Action: Plan, promote and Action: Post a minimum Action: Plan, craft, and Action: Spruce up Action: Ensure all event host 6 in-person, telephonic of 24 blogs over the next publish 4 newsletters per existing FCN site, which slide sets are archived or online events over the year (2 per month), year, with articles able to will be used as a hub for next year. Topics TBD. contributed by various be repurposed on various our other tools members of the FCN platforms such as Measure: Audience board on a range of LinkedIn blog and Measure: Measure: N/A attendance communication topics GovLoop N/A Goal alignment: Increase Measure: LinkedIn Measure: number of membership / understand membership, individual subscribers / qualitative needs / communication blog views, and feedback on articles comments Goal alignment: Goal alignment: N/A NOTE: Will circulate Goal alignment: connect N/A questionnaires at events Goal alignment: with our communication asking attendees if they Increase membership / colleagues would prefer to connect communication/ with us social media understand needs/ platforms, such as Twitter, collective intelligence Facebook, etc. This will (conversations on inform future tactics. LinkedIn topics)