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The document outlines a practical guide for building a business case for business intelligence (BI) in 2017, emphasizing the rationale for BI, driving value, and creating a budget. It highlights the significant operational improvements and return on investment (ROI) associated with adopting BI tools, including increased sales pipeline growth and enhanced customer response rates. The guide stresses the urgency for organizations to adopt data-driven strategies as those utilizing analytics perform substantially better than their peers.






















