A2 Evaluation - Question 3

A2 Evaluation - Question 3

• 1.
  What have youlearned from your audience feedback? (872) As the genre of my musicvideoispredominantlymainstreampop,mytargetaudience is verybroad as itis one of the mostpopulargenresof musicthat manypeople willenjoyand listento.Moreover, mytargetdemographicspecificallywouldbe afemale skew,aged12-30 as the videofollowsafemaleactressandthisindependentstoryline will appeal tomore of a female audience.The secondarytargetdemographicwouldbe amale skew aged12-25 as theymay enjoythe mainstreammusicalsobutthe genderdemographicwouldmostlikely be a 70/30 split.Asmy maintargetaudience isbetweenthe agesof 12-30 theyare teenagersandyoungadultssothe majorityof themwouldstill be ineducation,parttime jobsor apprenticeshipssotheywon’tbe associatedwithadefinite socialclass.However,the olderhalf of the demographicwouldmostlikelybe associatedwiththe A,B,C2 classesas theycouldbe in a varietyof differentpositionsinthe workplaceandbe interestedinmy musicvideoasthe style of musicis so mainstreamandthe plotof the videocan be relatable inmany ways.Therefore,the psychographicformyaudience wouldbe ‘mainstream’ asthe musicvideocomesunderthe popgenre whichderivesfrom the word‘popular’,andmy demographicwill be likelytosticktothe trendsandlistentopopularmusicplatformsthat wouldshowcase mymusicvideo,suchasYouTube,Vevo,andMTV. In consideringmytargetaudience indetail,Iknew Ineededtogetfeedbackdirectlyfrommy target demographicthroughoutmakingmymusicvideosothatI knew myfinal product wouldappeal tothem,astheycouldsuggestimprovementsandtell me whatIdidwell aboutmy musicvideo.Ifeltthe audience feedbackwasveryimportantwhencreatingmy musicvideotoensure thatI createda successful productthatI likedandthat myaudience liked. I gatheredaudience feedbackinafew differentways,bydoing1-1 interviewswithmymedia teachers,gettingafellowmediastudentto doa detailedindividual feedbackvideo,and doinga focusgroup withsome of my targetdemographic,female’sages16-18. I found gettingdirectfeedbackfrompeople thatIknew wasa good wayof gettingconstructive criticismandsuggestionsasIknewtheiranswerswouldbe genuine,asopposedto anonymoussurveyfeedback,andtheyhadthe time toindividuallysitdownandwatchthe musicvideoinorderto give detailedfeedbackthatIcouldreallybuildupon.However,I foundthat the mostbeneficialaudience feedbackIgotwasfrom mymediateachersasthey knewandunderstoodthe criteriaformusicvideosbetterthanIdid,andtheycouldgive me indepthfeedbackonwhattypesof effectstoadd andhow to make myfootage lookreally effectiveandappealingbothtoa mediaexpertandtothe upperthirdof my target demographic.Althoughthiswasthe mostbeneficial,Istill wantedtogetdirectfeedback frommy audience soI made sure that the focusgroup waswithinmytargetdemographic range so that I couldsee that theydefinitelylikedthe lookof the videoandthattheywould watch itoutside of the focusgroup. Some of the feedbackIgotduringproductionof mymusic videowasthatI initiallydidn’t have enoughfootage andtherefore mymusicvideo didn’thave astoryline thatcouldbe easilyfollowed.Therefore Irespondedtothisfeedbackbyre-shootingsome footage I alreadyhadas well asfilminginadditional locationslikeLondonandWaterlooasthese were initiallynotgoingtobe in mymusic video.Therefore,thisconstructivecriticismfrommy teachersandfellowmediastudentswasreallyhelpful asitallowedmymusicvideotomake more sense andappeal to mytarget demographicwhenIshowedtheminthe focusgroup. WhenI had finishedmymusicvideo,Igotindividual feedbackfromamediastudentinmy
• 2.
  classand she saidthatI shouldcolourgrade my footage more sothat the coloursstoodout and were boldertomake the footage lookmore aestheticallypleasing.Itookthissuggestion on boardand colourgradedmy colouredfootage,butalsointensifiedthe contrastonthe blackand white shotsinorderto make the footage lookmore dramatic,whichmyfocus groupseemedtoreallylike. The focus groupwas the final audience feedbackIgot for my musicvideo,sotheir commentswere difficulttoapplytomymusicvideoasI had alreadycompleteditanddone my final draft.However,the commentstheygave were almostall positive andtheir suggestionswere onlyminor,andtheysaidtheyenjoyedthe musicvideoasitwas,which my aimfor the final productwas. Overall,Ibelieve the audience feedbackwasacrucial part of me creatinga successful music videoasit allowedme tobe successful asa mediastudentbutalsosuccessful inadheringto my targetaudienceswantsandneedsforwhattheyhopedamusicvideowouldlooklike.