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A2 representation latest
The document discusses key concepts in media studies, with a focus on representation. It defines representation as how media texts portray people, objects, events, and ideas. Representation is mediated, as it involves selection, organization and emphasis that shape reality for audiences. There are three views of representation - reflective, intentional, and constructionist. Representation also relates to dominant ideology, which influences the ideas and beliefs reinforced through media. The document also discusses stereotypes, defined as oversimplified mental pictures held about groups. Stereotypes in media include aspects of appearance, behavior, genre-specific conventions, and comparisons to perceived normality.
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A2 representation latest
- 1. Media Studies KeyConcepts Representation
- 2. Other Key Conceptswe need to consider are … Representation • Media Language how was the representation created/mediated - denotation and connotation • Institution and audience who is doing the representation and who is it aimed at? • Theories and ideology deconstructing the representation and making sense of it
- 3. Things we needto consider Representation Who is being represented? In what way and by whom?
- 4. Things we needto consider Representation Who is being represented? In what way and by whom? Why is the subject being represented in this way? Is the representation fair and accurate?
- 5. Mediation Every time weencounter a media text, we are not seeing reality, but someone's version of it. Representation
- 6. Mediation Every time weencounter a media text, we are not seeing reality, but someone's version of it. This may seem obvious, but it is easily forgotten when we are enjoying a text. Representation
- 7. Mediation Three things tolook out for.... Representation
- 8. Mediation Three things tolook out for.... • SELECTION Representation
- 9. Mediation Three things tolook out for.... • SELECTION • ORGANISATION Representation
- 10. Mediation Three things tolook out for.... • SELECTION • ORGANISATION • EMPHASIS Representation
- 11. SELECTION Whatever ends upon the screen, much more will have been left out. Representation
- 12. ORGANISATION Elements will be organisedcarefully in ways that real life is not. Representation
- 13. ORGANISATION This organisation of thematerial will result in…….emphasis Representation
- 14. EMPHASIS The audience is pushedtowards concentrating on one aspect of the text and ignoring others. Representation
- 15. This is mediation. Realityhas been changed Representation
- 16. This is mediation. Realityhas been changed It may not always be obvious but it is always and inevitably the case Representation
- 17. There are threeways of looking at representation. It can be considered as.. • Reflective • Intentional • Constructionist Representation
- 18. Reflective When we representsomething we are taking its true meaning and trying to create a replica of it in the mind of our audience - like a reflection. This is a popular view of how news works - news producers take the truth of news events and simply present it to us as accurately as possible. Representation
- 19. Intentional The most importantthing is the person doing the representing. They are presenting their personal view and the words or images that they use mean what they intend them to mean. According to this theory, if you see a picture of an attractive person drinking a can of Coke in an advert, it will have the same meaning to you as the advertiser intended – go and buy one. Representation
- 20. Constructionist This is reallya response to what have been seen a weakness in the other two theories. Constructionists feel that a representation can never just be the truth, or the version of the truth that someone wants you to hear, since that is ignoring your ability as an individual to make up your own mind, as well as the influences of the society that you live in. Representation
- 21. Representation is amixture of… • The thing itself • The opinions of the people doing the representation • The reaction of the individual to the representation Representation
- 22.
- 23. Dominant ideology? The ideasand beliefs that are adopted by the majority of the population and organsiations in a society. Representation
- 24. Dominant ideology isreinforced every time a text is presented that represents the opinions and beliefs of the majority of people. It makes us comfortable to see our beliefs backed up by the media texts we consume Representation
- 25. Dominant ideology? The ideasand beliefs that are adopted by the majority of the population and organsiations in a society. Family, schools, government, church, media… Representation
- 26. Dominant ideology? These beliefsare not static but change as new ideas are encountered and people discuss and embrace them. Over the years, representations are accepted or rejected by the majority of people and the dominant ideology is gradually changed. Representation
- 27. This process ofchange is called… Negotiation Representation
- 28.
- 29. Representation What is astereotype? A standardised, usually oversimplified, mental picture or attitude that is held in common by members of a group.
- 30. Stereotypes are potentiallyhighly dangerous and can upset minorities, but stereotyping itself is impossible to avoid. Representation
- 31. Stereotypes are potentiallyhighly dangerous and can upset minorities, but stereotyping itself is impossible to avoid. It is a natural function of the human mind, something that we all do to help us make sense of the world around us. Representation
- 32. Stereotyping… is a naturalfunction of the human mind - something that we all do to help us make sense of the world around us. Representation
- 33. The four elementsof a media stereotype • appearance • behaviour • medium specific construction • contrast with normality Representation
- 34. Appearance & behaviour Theseare what we use everyday to stereotype people and are not media specific. Representation
- 35. Appearance & behaviour Theseare what we use everyday to stereotype people and are not media specific. Typical aspects of this stereotyping would be physical appearance clothes, voice, attitude, age, etc. Representation
- 36. Stereotypes Media specific elements Ourexpectations as an audience for any given genre and it’s conventions are well known to producers.
- 37. Stereotypes Media specific elements Ourexpectations as an audience for any given genre and it’s conventions are well known to producers. They will build appropriate stereotypes to suit our expectations.
- 38. Stereotypes Comparison with normality Thisis how we judge a stereotype
- 39. Stereotypes Comparison with normality Thisis how we judge a stereotype BUT…
- 40. Stereotypes Comparison with normality Thisis how we judge a stereotype BUT… WHAT IS NORMAL?
- 41.
- 42. Stereotypes ARE YOU NORMAL? ARE YOU A STEREOTYPE ?