Download to read offline
AAA Travel
- 1.
- 2. Travel is notmerely a trip it’s rather a memory which people cherish. And AAA has the golden opportunity to be the reason behind that memory.
- 3. Before starting everything,let’s get into the mind of a Millennial and Gen Z traveller by knowing their needs/factors which govern any trip they might go on to.
- 4. The Important Factors 1.Safety: Safety is the first and foremost thing which pops into the mind of any traveller, that how safe the destination and the travel will be. 2. Price/Discounts: The next thing that a millennial/Gen Z traveller looks for is the opportunity to travel at as low as possible costs without compromising the comfort. 3. Comfort: A traveller always looks for a comfortable trip as they derive pleasure from that and they do not want to spoil that in any which ways.
- 5. The Important Factorscontinued… 4. Availability of Tickets: This is something which is very critical in any trip, as without proper availability of tickets a trip cannot even occur. 5. Travel Duration: This is an important factor for those who gets uncomfortable in long duration journeys. So, lesser the travel duration the better it is. 6. Stay: A stay is always expected to possess a more than basic (kind of luxury) necessities. Like pool, bar, multi- cuisine food, and many more.
- 6. The Important Factorscontinued… 7. Food: Proper food of all kinds should be available throughout the journey and at the stay as well. As many a times vegans usually suffer a lot when it comes to food. 8. Destination Local Travel Planning: Since, many travellers are very new to the location they are clueless about which place to visit first and what local mode of travel should they use. So, any assistance at that time is very helpful. 9. Least pre-requisites: People do not prefer to carry too much of luggage, and they expect everything to be available at the destination itself.
- 7. Now, let’s ponderupon how do they book their travel.
- 8. The booking modes Thereare primarily two types of travellers on that ground: 1. The Tech Ones*: Most travellers prefer using websites and mobile apps. But, they mostly rely upon the mobile apps as it is really very easy to access anytime and anywhere in the world. 2. The Non-tech Ones: Some travellers who do not want to rely upon the technology much, prefer to hire travel agents for planning the entire trip. *Note: Usually all the millennials and Gen Z follow under the category of “The Tech Ones” as they use their electronic devices very often.
- 9. Let’s focus uponthe pain points and problems.
- 10. The Pain Points Althoughpeople might have different pain point but we can still talk about the high probability ones. But, still let’s not leave any stone untouched so we will discuss it all: 1. Dream and Learn: Decision making is a difficult process and people avoid performing intense research on the destination. So, it’s always better if some consultant (AAA) can assist them with that. Travel Life Cycle* *The points marked with red dots are the most probable pain points
- 11. The Pain Pointscontinued… 2. Booking: Booking is sometimes fairly simple as people can just pay the money via a multitude of online platforms. But, still some struggle with getting tickets! 3. Anticipation: People’s expectations are built on the online reviews and images, so it’s always best to provide them wit the most genuine ones. 4. Travel: This is one of the major pain points of the people as many a times Travel Life Cycle* *The points marked with red dots are the most probable pain points
- 12. The Pain Pointscontinued… they have to compromise with their comfort just for the sake of cheap travel. Example: They do not get good quality food, clean rooms, or many a times the hotel is just too far away from any scenic point at the destination. 5. Reminisce: Reminiscence is based upon people’s personal experiences and AAA can capture and remind the travellers of their beautiful trips of the past. Travel Life Cycle* *The points marked with red dots are the most probable pain points
- 13. A case study– my personal experience Here, I am sharing my personal experience of a travel where the travel company accompanied my trip and it actually saved my trip from being ruined! Jumping directly to the pain point: I booked a stay at the hotel via the travel website but when I reached the destination, the hotel owner simply denied the booking and any kind of tie-up with the travel website by seeing the high amount of travellers in that season. Then I contacted the customer care of the travel website (I was panicked!) and within an hour I got an upgraded hotel near to that location with no extra charge. *These are the situations which sometimes are not in the hands of the travel company, but still getting instant person to person assistance is very relieving.
- 14. My personal travelconcierge.
- 15. The Personal TravelConcierge (PTC) Travel Life Cycle* *The points marked with red dots are the most probable pain points Needs and expectations based on the pain points and problems discussed: 1. The PTC should assist me with choosing the travel destinations with genuine reviews. 2. The PTC should suggest me with the weather conditions and what to carry with the luggage. Eg. Raincoats, Woollens etc. 3. It should assist me with travel bookings and person to person support. 4. The PTC should give me reminders about important travel updates and traffic check. 5. It should take care of my local conveyance after I reach the destination. 6. It should plan my daily travel based routine at the destination, suggesting the locations to cover without making the day jam-packed. 7. The hotel booking should be made close to scenic points.
- 16. People merely travel,but to convert that trip into a memory is AAA Travel Assist’s responsibility.