Aaron thomas (a2 media evaluation template)

Aaron thomas (a2 media evaluation template)

• 2.
  The combination ofthe main and ancillary texts are very effective and have contributed to the creation of ‘Soap-Savers’. I have used synergy within my production through the use of social media logos and using the same costume between the main antagonist in the trailer and my ancillary texts. I decided to use these forms of synergy to promote my trailer to a wider audience in order to increase awareness. In addition I used the same costume the antagonist was wearing in the trailer for my ancillary products to create a sense of “female gaze” (Laura McVey). In relation to Katz gratification theory, ‘Soap-Savers’ has created social-interaction because my target audience can debate for instance: What is the origin of the antagonists bad morals? My magazine and poster have a prime focus on synergy because my poster not only promotes the main characters but it also promotes their aggression and dominance - Earp and Katz’s (1999) masculinity and violence theory. The poster additionally uses synergy across the main product because the same font is used (Assassins Creed) to create the connation of mystery and horror that grabs my intended audiences’ attention. Clearly, convergence and synergy are powerful techniques that wok to increase the awareness and popularity of the main product as well as the creator. Additionally within my poster I feel that I have used media logos ‘Facebook’ and ‘Twitter’, to ‘educate’ Katz Gratification Theory, so the audience can retrieve more information about the product and trailer. Furthermore I have combined my main product and ancillary products together by expressing the thematic issue of ‘revenge’. For example on my magazine I have written in quotes “I’m the Daddy” which is a threat to act violent towards the potential protagonist. The threat itself triggers “social-interaction” (Katz) that something bad must have happened to the antagonist that would make him say that. Also, in my poster I have two of the main characters fighting, including the same antagonist which also sparks ‘revenge’ and the connotation that a female is involved to stimulate their hatred. Similarly, the same theme is promoted from my trailer because the antagonist is seen stalking ‘Lilly’ (PROTAGONIST) with a knife which connotes that he will murder her for being with another man. Overall this emphasizes the “disequilibrium” (Todorov) in the narrative of all three products. To conclude this question, I feel that all the three media products effectively captivate my primary audiences interests along with generating incrumentum as they all successfully play a great part in hinting a cliff-hanger which is the key purpose of creating a powerful and jaw- dropping Soap Opera trailer.
• 3.
  The Poster From myaudience feedback I have learnt not only how to improve my poster according to my target audiences needs but I have also learnt what aspects of the poster my female and male audience actually enjoy to notice. The most common response into why my audience like my promotional poster was because of the “quality of pictures and expressions that each characters are giving”. This use of “self-image” (Hartley’s seven subjectivities) was pointed out by a female candidate who gave me feedback this indicates that the “male gaze” (Laura Mcluvey) that I tried to create in my poster worked successfully. A male candidate gave me feedback and said that similarly the main images I used denote an “enticing story full drama which is clear through their actions”. Additionally what attracted my audience using my poster was the fact I used ‘Facebook’ and ‘Twitter’ E-Media links that “inform” (Katz Gratification Theory) the reader where to go for extra information on the soap. Social Networking links and website address’ were used so “the audience can relate” (Maslow’s Seven Subjectives) more to the extra information of the story when accessed through these links. However, The most pointed out disadvantage to my poster was the fact that I used a small font for my slogan so it was very difficult to read from a distance in comparison to my main headline, ‘Meadows End’. Therefore, to improve my poster I actually took the time ensuring I expanded the slogan font as much as I could in order to make it more clear and noticeable. Another error pointed out was the way I used underlined markers below my headline, it felt “out of place” and so I decided to get rid of it. Another key error mentioned was the fact that I written “weekdays at 8.30pm”, which is not specific enough for my target audience to understand. So to improve my poster I changed the text in a way that indicated a specific time interval.
• 4.
  Magazine ‘Soap-Savers’ was thename