The Business Mandate for Open Source Social Publishing
              Bryan House, Marketing Director. June 11th, 2009
Agenda
 Business case for open source social publishing
 Drupal - social publishing platform of choice
 Acquia - your Drupal guide
 Next steps
 Questions
Businesses Focused on Cutting Costs
Balanced with Need to Innovate
Considering an Open-Source Web Platform?



                Opportunity


                 Zero software licensing costs
                 Freedom from vendor lock-in
                 Global community
Considering an Open-Source Web Platform?


                Top Concerns


                 What’s the right technology?
                 Will we save money?
                 Who do we call for help?
                 Are we sacrificing security?
                 Where to get started?
2010 Future of Open Source Survey
                                                                      Up & coming
 Popular open source projects
                                                                  open source companies




                                                                          !"#"$
 2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
2010 Future of Open Source Survey
                                                                      Up & coming
 Popular open source projects
                                                                  open source companies




                                                                          !"#"$
 2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
Achieving Social Publishing Success




                     +
                                      Net
Choosing the Right Technology
A Social Publishing Platform
Drupal “… is as much a Social Software platform
as it is a web content management system.”
                                                       content        users
CMS Watch, The Web CMS Report 2009
                                                                               blogs /
                                            workflow                             wikis




                                                                                     forums /
                                     taxonomy                                       comments
                                                      Content         Social
                                                      Mgmt         Software
                                     semantic         Systems          Tools          social
                                                                                     ranking
                                       web



                                                                                social
                                                RSS                            tagging


                                                                     social
                                                       analytics
                                                                    networks
Business Imperative for Social Publishing


                           Your customers
                           are talking. Are
                           you responding?
Go Where People Connect

 Experimentation
 Participation
 Transparency
 Engagement
Bring People to Your Community




Nvidia
Bring People to Your Community




Intel
Bring People to Your Community




Sony Ericsson
Bring People to Your Community




Intuit
Enterprise Communities with Drupal

 Reduce costs
 – Zero $$ software licensing
 – Reduced maintenance costs
 Deploy capabilities faster
 – Modular architecture
 – Configurable, not custom
 Address enterprise needs
 – Performance
 – Security
 – Innovation
Harness Drupal’s Momentum

  Market      Innovation    Community

    400k         4000+         600k
     sites        modules     members
Improve Your Web Team’s Productivity


                                      architects




                              Multisite architecture
                          Centralized infrastructure
                   Decentralized site administration
Improve Your Web Team’s Productivity


                                     developers




                              Extensive API library
                                Modular platform
                    Powerful configuration options
Improve Your Web Team’s Productivity


                                     contributors




                       End user site administration
                      Configurable page templates
                      Flexible publishing workflows
             Communities, social networks and UGC
Acquia is Your Enterprise Drupal Guide

  What modules
  should we install?

  Where do we get
  professional
  support?

  How do we keep
  our site up-to-date?

 ...Where do we start?
Packaged Collection of Drupal Essentials
 On-ramp to Drupal
 Create new sites fast
 FREE
 Drupal stack installers
                                   Acquia Drupal
 –   Mac
 –   Windows
 –   Microsoft Web Platform
 –   Ubuntu/Debian
Acquia Network Subscription




  Response        Diagnostics   Fitness
Drupal Support, When You Need It

 20+ Drupal engineers
 on staff
 24x7 emergency
 availability
 Defined SLAs
 Ticket tracking until
 satisfied resolution
 Advisory support
 Best practices
 Health dashboards
Rapid Response to Security Issues

 7 Acquia employees Security
 Stuff about Drupal on
 Drupal security team
 Stuff about Drupal Security
 Core and module Security
 Stuff about Drupal
 updates included in each
 Stuff about Drupal Security
 Acquia Drupal release
 Help customers define
 rapid response processes
The Acquia Big Picture

                  spam blocking
     support
                                       search


                             Network
  diagnostics
                                        hosting
                    fitness
Drupal + Acquia = Customer Success
The Drupal Advantage                The Acquia Advantage
 Rapid assembly approach             Full lifecycle technical support
 reduces custom programming          Best practices advisory support
 Modular, extensible architecture    Drupal essentials, conveniently
 optimized for social publishing     packaged
 Thriving development                Fitness & diagnostics via the
 community                           Acquia Network
 Vast module library                 Optimized Drupal hosting
 Zero software acquisition cost      Extend sites with cloud-based
 Industry standard LAMP stack        services
 Strong security track record        Confidence from an enterprise
                                     partner
Benefits



 Engage your audience

 Accomplish more with less

 Harness community-driven innovation
Next Steps...

 Acquia social publishing workshop
 Acquia JumpStart training for Drupal
 Connect with an Acquia partner
Questions

 For more information, visit:
 – http://acquia.com
 – http://twitter.com/acquia

 Contact us:
 – sales@acquia.com            Recording of today’s event and slides
                                        will be posted at:
 – 888.9.ACQUIA                 http://acquia.com/community/resources/
                                           recorded_webinars
 Try Drupal 7 for free
 – Sign up for beta code at http://drupalgardens.com
 Sign up for a free 30-day Acquia Network Trial
 – http://acquia.com/trial

Acquia Business Mandate Deck Final

  • 1.
    The Business Mandatefor Open Source Social Publishing Bryan House, Marketing Director. June 11th, 2009
  • 2.
    Agenda Business casefor open source social publishing Drupal - social publishing platform of choice Acquia - your Drupal guide Next steps Questions
  • 3.
    Businesses Focused onCutting Costs
  • 4.
    Balanced with Needto Innovate
  • 5.
    Considering an Open-SourceWeb Platform? Opportunity Zero software licensing costs Freedom from vendor lock-in Global community
  • 6.
    Considering an Open-SourceWeb Platform? Top Concerns What’s the right technology? Will we save money? Who do we call for help? Are we sacrificing security? Where to get started?
  • 7.
    2010 Future ofOpen Source Survey Up & coming Popular open source projects open source companies !"#"$ 2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
  • 8.
    2010 Future ofOpen Source Survey Up & coming Popular open source projects open source companies !"#"$ 2010 FOOS Survey @ http://futureofopensource.drupalgardens.com
  • 9.
  • 10.
    Choosing the RightTechnology A Social Publishing Platform Drupal “… is as much a Social Software platform as it is a web content management system.” content users CMS Watch, The Web CMS Report 2009 blogs / workflow wikis forums / taxonomy comments Content Social Mgmt Software semantic Systems Tools social ranking web social RSS tagging social analytics networks
  • 11.
    Business Imperative forSocial Publishing Your customers are talking. Are you responding?
  • 12.
    Go Where PeopleConnect Experimentation Participation Transparency Engagement
  • 13.
    Bring People toYour Community Nvidia
  • 14.
    Bring People toYour Community Intel
  • 15.
    Bring People toYour Community Sony Ericsson
  • 16.
    Bring People toYour Community Intuit
  • 17.
    Enterprise Communities withDrupal Reduce costs – Zero $$ software licensing – Reduced maintenance costs Deploy capabilities faster – Modular architecture – Configurable, not custom Address enterprise needs – Performance – Security – Innovation
  • 18.
    Harness Drupal’s Momentum Market Innovation Community 400k 4000+ 600k sites modules members
  • 19.
    Improve Your WebTeam’s Productivity architects Multisite architecture Centralized infrastructure Decentralized site administration
  • 20.
    Improve Your WebTeam’s Productivity developers Extensive API library Modular platform Powerful configuration options
  • 21.
    Improve Your WebTeam’s Productivity contributors End user site administration Configurable page templates Flexible publishing workflows Communities, social networks and UGC
  • 22.
    Acquia is YourEnterprise Drupal Guide What modules should we install? Where do we get professional support? How do we keep our site up-to-date? ...Where do we start?
  • 23.
    Packaged Collection ofDrupal Essentials On-ramp to Drupal Create new sites fast FREE Drupal stack installers Acquia Drupal – Mac – Windows – Microsoft Web Platform – Ubuntu/Debian
  • 24.
    Acquia Network Subscription Response Diagnostics Fitness
  • 25.
    Drupal Support, WhenYou Need It 20+ Drupal engineers on staff 24x7 emergency availability Defined SLAs Ticket tracking until satisfied resolution Advisory support Best practices Health dashboards
  • 26.
    Rapid Response toSecurity Issues 7 Acquia employees Security Stuff about Drupal on Drupal security team Stuff about Drupal Security Core and module Security Stuff about Drupal updates included in each Stuff about Drupal Security Acquia Drupal release Help customers define rapid response processes
  • 27.
    The Acquia BigPicture spam blocking support search Network diagnostics hosting fitness
  • 28.
    Drupal + Acquia= Customer Success The Drupal Advantage The Acquia Advantage Rapid assembly approach Full lifecycle technical support reduces custom programming Best practices advisory support Modular, extensible architecture Drupal essentials, conveniently optimized for social publishing packaged Thriving development Fitness & diagnostics via the community Acquia Network Vast module library Optimized Drupal hosting Zero software acquisition cost Extend sites with cloud-based Industry standard LAMP stack services Strong security track record Confidence from an enterprise partner
  • 29.
    Benefits Engage youraudience Accomplish more with less Harness community-driven innovation
  • 30.
    Next Steps... Acquiasocial publishing workshop Acquia JumpStart training for Drupal Connect with an Acquia partner
  • 31.
    Questions For moreinformation, visit: – http://acquia.com – http://twitter.com/acquia Contact us: – [email protected] Recording of today’s event and slides will be posted at: – 888.9.ACQUIA http://acquia.com/community/resources/ recorded_webinars Try Drupal 7 for free – Sign up for beta code at http://drupalgardens.com Sign up for a free 30-day Acquia Network Trial – http://acquia.com/trial