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Adapting To Change (Owner Summit 2015)
The document discusses the challenges of adapting to change in the design industry as presented by Anthony Armendariz at Owner Summit 2015. It emphasizes the evolution of design roles due to technological advancements, the necessity for designers to embrace continuous learning, and the need for flexibility in client partnerships. Key themes include the importance of collaboration, understanding user needs, and the shift from traditional roles to a more integrated approach in product and service design.
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Adapting To Change (Owner Summit 2015)
- 1. ADAPTING TO CHANGE ANTHONY ARMENDARIZ @MANTWAN #ADAPTINGTOCHANGE OWNERSUMMIT 2015 ・ AUSTIN, TX ・ @MANTWAN @FUNSIZE ・ #OWNERSUMMIT #ADAPTINGTOCHANGE
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- 3. 1996 ARTIST/ DRAFTER MULTIMEDIA DESIGNER FRONT-END DEVELOPER WEB DESIGNER INTERACTIVE ART DIRECTOR CREATIVE DIRECTOR INTERACTION DESIGNER VP OF UX & DESIGN PRODUCT DESIGNER 3TIMES FREELANCE DESIGNER 2 TIMES AGENCY OWNER 2014 EXPERIENCE DIRECTOR
- 4. OVER 18 YEARS,I’VE HAD 15 TYPES OF DESIGN JOBS AND HAD TO CHANGE ABOUT EVERY 1.2 YEARS
- 5. WHEN WE HIREDTHE BEST PEOPLE WE COULD, I HIRED MYSELF OUT OF A DESIGN JOB. #FIRSTWORLDPROBLEM
- 6. AS AN OWNER… DESIGN DIRECTOR PRODUCT DESIGNER STRATEGYCEO CFO ACCOUNT MANAGER ACCOUNTS RECEIVABLE/ PAYABLE BOOKKEEPER MARKETING HUMAN RECOURCES OPERATIONS OMG HOLY SHIT
- 7. IN THE LAST2 YEARS RUNNING FUNSIZE, I’VE HAD TO LEARN AND MANAGE 11 DIFFERENT JOBS AND SKILLS I CAN’T DO ALL OF THIS!
- 8. PART 1 DAMN ITFEELS GOOD TO BE A GANSTA OWNER SUMMIT 2015 ・ AUSTIN, TX ・ @MANTWAN @FUNSIZE ・ #OWNERSUMMIT #ADAPTINGTOCHANGE
- 9. EVERYONE WANTS WHATWE CREATE.
- 14. THE TOOLS WECREATED CREATED MORE OF US.
- 15. JOE WILLIAMS •@STUDIOROHAN As a designer, you’re constantly trying to improve. In this industry, if you are standing still, you’re falling behind. “
- 16. PART 2 OUR HISTORY:ROOTED IN CONSTANT CHANGE OWNER SUMMIT 2015 ・ AUSTIN, TX ・ @MANTWAN @FUNSIZE ・ #OWNERSUMMIT #ADAPTINGTOCHANGE
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- 18. “Anyone with acomputer regardless if they had any experience or not could produce design. I felt the quality was inferior and that it lacked the artistic touch. In my case I decided I would find find a new career rather than compete with rapid work. ISRAEL ARMENDARIZ (MY DAD)
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- 23. “TAKING YOUR TALENTTO THE WEB” - JEFFREY ZELDMAN 2001
- 24. KHOI VINH ANDTHE “GRID” 2005
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- 26. ADAPTIVE AND RESPONSIVEDESIGN 2004-2010
- 27. WE CREATED ANENTIRE NEW INDUSTRY FULL OF DESIGN SPECIALTIES AND JOBS THAT DIDN’T EXIST BEFORE. (UX, IA, iXD, Visual Design, etc, etc.)
- 28. AT THE SAMETIME…THIS IS WHAT MOBILE LOOKED LIKE
- 29. AND THEN CAMETHE IPHONE.
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- 31. NOW MOBILE WEBMATTERED
- 32. THEY WERE DESIGNEDBY DEVELOPERS. Sound Familiar?
- 33. DISTRUPTION IN DIGITALSERVICE DESIGN AGENCIES A PARADIGM SHIFT
- 34. WE SET ASIDEMANY OF OUR PREVIOUS SKILL SETS TO SPECIALIZE IN WEB AND MOBILE DESIGN SPECIALIZATIONS
- 35. LET’S POUR ONEOUT FOR THE HOMIES WE’VE LOST
- 36. “To change isdifficult. Not to change is fatal. WILLIAM POLLARD
- 37. PART 3 ENTER PRODUCTAND SERVICE DESIGN OWNER SUMMIT 2015 ・ AUSTIN, TX ・ @MANTWAN @FUNSIZE ・ #OWNERSUMMIT #ADAPTINGTOCHANGE
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- 39. ELEMENTS OF ADIGITAL PRODUCT MARKETING TV WEARABLES CUSTOMER SERVICE WEB PRODUCTS ? MOBILE PRODUCTS AUTOMOTIVE
- 42. future predictionsLET’S TAKEA GLIMPSE INTO THE FUTURE
- 43. SCREENS, SCREENS, AND MORESCREENS
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- 50. WEB DESIGN ISONLY 15-20 YEARS OLD. MOBILE DESIGN IS MERELY 7 YEARS OLD. WEARABLE DESIGN JUST TURNED 1 YEAR OLD. AUTOMOTIVE PRODUCTS ARE BEING BORN. IT’S JUST THE BEGINNING
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- 54. DEVELOP & RELEASE DESIGN VALIDATE &TEST DISCOVERY & REQUIREMENTS THE SCHEDULE. WASH, RINSE AND REPEAT 2WK. SPRINT
- 55. “At times ofchange, the LEARNERS are the ones who will inherit the world, while the KNOWERS will be beautifully prepared for a world which no longer exists. ERIC HOFFER
- 56. PART 4 EMBRACING CHANGE OWNER SUMMIT2015 ・ AUSTIN, TX ・ @MANTWAN @FUNSIZE ・ #OWNERSUMMIT #ADAPTINGTOCHANGE
- 57. CHANGING EXPECTATIONS IN CLIENTSERVICES A
- 58. “As companies bringmore and more design talent in house the role of the external agency is evolving. You’re seeing fewer agencies of record and fewer relationships were a company is simply giving over its digital and design capabilities to someone else and instead realizing they to own it themselves. PETER MERHOLZ, UXDISOVERYSESSION.COM
- 59. Page Title GIMME MORE.GIMME MORE. GIMME GIMME GIMME MORE! REALITY: PRODUCTS ARE NEVER DONE
- 60. WE’RE IN THEBUSINESS OF BUILDING MODULAR HOUSES NOT CATHEDRALS.
- 61. BUT WE STILLHAVE TO SET SAIL
- 62. BUILDING PARTNERSHIPS WITHYOUR CLIENTS • Partner not client, partner not agency • Equal division of ownership, commitments, and work • Meet long-term financial needs • Address both short and long term goals • Keep pace and quality high • Keep regular communication between project teams • Talk to them often
- 63. YOUR TEAM MUSTEMBRACE • The time, financial, or resourcing constraints. • Generating quick ideas as a team to validate before investing. • Favoring lean, quick, and sometimes, half-complete work. • Failing fast and often. • The ability and desire to pivot at any time and embrace change. • That it’s NEVER ever, ever, ever done. • Listening to users is critical.
- 64. FLEXIBLE SCOPE FTW! •No project schedules. Only a start and end date. • No fixed deliverables, just the services you’ll provide. • No promises to deliver anything specific to the client. • Promise a team with consistent effort. Velocity, not hours. • Provide a standard weekly sprint or monthly price. Learn More: http://goo.gl/QwrauI
- 65. 5 LOVE AND LEARNALL OF THE MOBILES B
- 66. THE WEB ISGREAT BUT THAT’S JUST PART OF A LARGER ECOSYSTEM
- 67. LEARNING IOS ISBARELY SCRATCHING THE SURFACE
- 68. TAKE YOUR RESPONSIVETALENT TO MOBILE
- 69. “ ME If a designerwho codes is a unicorn and a designer who can't is a dinosaur than a designer who doesn't know iOS/Android is a fossil.
- 70. C GROW FUTURE PROOFTEAMS
- 71. “ STEVE JOBS It’s notjust about how it looks and feels. Design is how it works.
- 72. A PRODUCT TEAM PRODUCT MANAGEMENT PRODUCTDESIGNER ENGINEERING MARKETING & COMMUNICATION DESIGN
- 73. PRODUCT / PROJECTMANAGEMENT / PRODUCT STRATEGY PRODUCT OWNER APPROVALS CUSTOMER RESEARCH & USER TESTING PRODUCT ROADMAP REQUIREMENTS GATHERING PRODUCT DESIGN PROJECT PLANNING ENGINEERING
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- 75. ENGINEERING FRONT END DEVELOPMENT MOBILE WEB DESIGN TECHNOLOGY BACKEND DEVELOPMENT IOS ANDROID PRODUCT DESIGNPM
- 76. “We’re gonna holdout to hire a Product Designer who knows iOS, Android, Windows, and is great at user experience but also talented at branding and illustration. A BOSS I HAD WHILE AT EVERNOTE
- 77. “I’m wary ofoverspecializing…. I think a challenge with product design that the Bay Area faces is that it’s almost becoming too generalist… PETER MERHOLZ, UXDISOVERYSESSION.COM
- 78. UX IS ATEAM RESPONSIBILITY GOOD OR BAD, A UX IS A RESULT OF WHAT YOU AND YOUR TEAM CREATES. IT’S NOT A ROLE.
- 79. IDEATE, ITERATE, VALIDATE,REPEAT IT’S ALWAYS ABOUT WHAT THE USER WANTS AND NEEDS. NOT YOU.
- 80. “Photoshop is notthe canvas. The technology is. MATTHEW ARMENDARIZ • @MATTCHEW
- 81. INTERACTIVE AUTHORING WEB 1.0 & WEB2.0 RESPONSIVE & MOBILE DESIGN PRODUCT DESIGN SERVICE DESIGN FUTUREPAST REQUIREMENTS OF SKILL AND SPECIALIZATION OVER TIME THE HALF-PIPE EFFECT
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- 83. LEAD, FOLLOW, CONTRIBUTE ANDGET OUT OF THE WAY D
- 84. DO WHAT YOULOVE LEAD BY EXAMPLE
- 85. THE BEST LEGACYOU CAN LEAVE BEHIND IS TRAINING THE FUTURE GENERATION. GET OUT OF THE WAY
- 86. “ @RYANCHRIS • GOOGLEDESIGN The hardest thing for a founder is believing that not all decisions need to come from you.
- 87. WHEEW! THANK YOU @MANTWAN @FUNSIZE OWNER SUMMIT2015 ・ AUSTIN, TX ・ #OWNERSUMMIT #ADAPTINGTOCHANGE