Adclick - Technology
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AdClick is a transcontinental digital marketing company based in Portugal, with operations in Spain, France, and Brazil, experiencing substantial growth of 3114% from 2008 to 2012. Their technology solutions include web applications, email marketing platforms, lead management systems, and real-time reporting tools, supporting high traffic and scalability. AdClick offers a dynamic work environment in the fast-evolving digital marketing sector, emphasizing technology and career development.
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Adclick - Technology
- 2. Adclick is a transcontinental company working for 7 years in Europe and for more than 2 years in South America. Based in Portugal (Porto), is physically present in Spain (Madrid), France (Paris), and S. Paulo (Brazil)
- 4. ADCLICK GREW 3114% FROM 2008 TO 2012, AND ACHIEVED THE BEST PORTUGUESE POSITION ALL TIME. The Technology Fast 500 program rate the 500 fastest growth technology companies by region, based on percentage revenue growth over five years.
- 5. Technology • Digital Marke:ng business is highly dependent on technology • We build solu:ons to support our business and op:mize our opera:on – Performance Digital Marke2ng • Our solu:ons are mainly Web applica:ons with: • High volumes – visits, data generated • Concurrency • Redundancy • Scalability • We never know when we’ll have a peak. We have a good example with “Polvo Paul” facebook applicaEon (2010)
- 6. Technology -‐ Solu:ons • Lead Management applica:on • Apply rules and distribu:on • Automa:cally integrate with our clients through Webservices • Content Management System (CMS) • Runs our portals – hKp://e-‐konomista.pt, hKp://meuportalfinanceiro.com • Highly customizable • Supports our “Smart Publishing” strategy • Email Marke:ng plaTorm • Self-‐learning algorithm • Automates and sends ~2M emails/day • Less emails / beKer emails • Predecessor to Emailbidding (more on that later) • Landing Page Generator • Template based • Fast :me to market
- 7. Technology -‐ Solu:ons • Repor:ng • We are able to report at each individual visit (click) through the en:re lifecycle • Traffic Source, keyword, lead demography, clients distribu:on, generated sale for client? • Real-‐:me business informa:on available to all company
- 8. Some Numbers 2+ Million leads / Month 6+ Million visits / Month 60+ Million emails / Month ~70 Servers (Linux) ~30 Load Balancers 15 Database Servers (MYSQL) – 3TB of data 200+ domains (DNS)
- 9. Tools LAMP Stack – Linux / Apache / MySQL / PHP PHP Web Framework Most watched PHP repository on Github Version control
- 10. Tools DATABASES: MySQL, MongoDB, Amazon Redshii, MonetDB CACHES: Memcache, Redis, Elas:cCache INDEXING/SEARCH: Sphinx MAIL: PowerMTA, PosTix MONITORING: Nagios, NewRelic, StackDriver DEVOPS: Fabric, LogEntries
- 11. SMARK.IO SMARK.IO – Sales and Marke:ng • Lead management solu:on for clients • Call Center Management • Workflows • Email / SMS / Outbound Call • Landing Pages • User Profiling
- 14. Career @ Adclick • Informal and relaxed environment • Fast-‐growing sector – Digital Marke:ng • Work in challenging, complex and rewarding projects • Work with latest web oriented technologies and methodologies at the Internet scale • Opportunity to learn and grow • We love technology!