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Addressing Social Media Culture Shock
The document addresses common concerns nonprofits face regarding social media, including loss of control, fear of failure, waste of time, and information overload. Suggested solutions involve accepting that conversations can't be scripted, establishing clear goals, and using organizational voices. The document emphasizes the importance of open communication and managing engagement effectively.
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Addressing Social Media Culture Shock
- 1. We Are MediaAddressing Social Media Culture Shock
- 2. Kivi Leroux Miller@kivilm [email_address]
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- 4. The Six Most Common Concerns Nonprofits Have About Social Media
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- 9. 27 Nonprofit MarketingGuide.com Webinar Attendees from Nonprofits across the U.S. and Canada, July 15, 2009
- 10. Some Solutions Acceptthat you can’t script every conversation. Balance responsibility and freedom. You do control your response.
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- 12. Flickr: Adrian Miles© flickr.com/photos/akhir/3769294894
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- 15. Some Solutions Decidewhen to respond or ignore Know your talking points Notify your posse Refine your messaging
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- 21. Some Solutions Talkabout the worst that could happen. Do your homework. Get buy-in.
- 22. Personal or OrgVoice? 4
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- 26. Some Solutions Talkoften and openly about who’s saying what; what’s appropriate. Identify “org” voices by name. If staff like their jobs, trust them to get it right.
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- 28. flickr.com/photos/cell105/163908271 REALITY: There are plenty of ways to waste time at work.
- 29. Love (or“engagement”) takes time, as it should.
- 30. Some Solutions Setclear, but realistic goals. Measure where it makes sense. Set reminders/timers.
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- 35. Some Solutions Uselists! Bookmark, clip, tag, file. Automate what you can.
- 36. Three Ways toDeal with All Six Concerns at Once
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Editor's Notes
- #30 Lesson Four: Integrate social media with other marketing channels Social media works best when integrated with other channels. It opens the door for one-to-one connections with customers and prospects. When you invite people to contact you via the channel of their choice, they will. And, they spend more when they do. One test invited people to cross channels. The marketing message was consistent. The channels of choice were Twitter, Facebook, a blog, a website, and email. The control was customers who weren't participating in social media. We monitored the social media participants who were established customers. Over a three-month period, the customers who were active on social-media platforms but didn't cross over to the traditional marketing channels spent 34% more than the control. Customers who used a combination of social-media and traditional channels spent 52% more than the control. Takeaway: Encourage people to cross channels and recognize them when they do. They are your most valuable customers. Debra Ellis is a speaker, consultant, and author of the integrated marketing guide Social Media 4 Direct Marketers . She is the founder of Wilson & Ellis Consulting ( www.wilsonellisconsulting.com ) and can be reached via [email_address] .