© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mark Randall | Chief Strategist, VP Creativity
Thinking Inside the Box
@markran
Focus on creating innovators, not innovations.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sugar
Caffeine
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Make it a self-directed,
step by step process.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What happens if you beat the red box?
Begin with
motivations
Innovation is born
of insight and input
18
Compress, combine,
refine and evaluate.
Score card, canvas & checklists
drive constructive feedback.
Validate the Problem.
Validate the Solution.
Refine hypothesis.
Run out of money.
Stop playing HiPPO,
bring experimental data.
Aligning passion + purpose = Win!
23 blue boxes
6: Infiltrate 6%
4 & 5: Investigate 22%
3: Improve 45%
2: Ideate 63%
1: Inception 92%
Innovation
funnel
kickbox.adobe.com
@markran
Open source, free download

Adobe-Kickbox-Presentation.pdf