Adp bz-social-v3

Adp bz-social-v3

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  Comprehensive SocialMedia StrategyCompleteDigital Advertising SolutionComprehensiveSocial Media StrategyManaged Campaigns1
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  Social Media –Most Relevant Channel Today IT’S HUGE >> Over 300 million users on Facebook alone …many use it every dayINCREASINGLY DIVERSE >> Mothers & English-speaking Hispanic populations are fast growing user segmentsIT’S RELEVANT >> Google indexes social content Complements eMail & Search MarketingIT’S WHERE BUYERS ARE >> #1 site visited by auto buyers in July ‘09? …was Facebook40 million Twitter users
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  50 million LinkedInusers
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  200 million peoplewith blogs
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  350 million FacebookusersSo… What’s YourStrategy?
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  Social Media &Reputation ManagementIt’s not what YOU say about youthat matters… It’s what THEY’RE saying about you that counts ! TAKE MORE CONTROLOF YOUR ONLINE BRANDYour brandis alreadyout there…whether or notyou choose toparticipate
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  4Social MarketingCreate aWider Network of Trusted RelationshipsSocial Media StrategyReputation Management
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  Is There ADealer Value Proposition ? They EXPECT It93% of social media users in U.S. expect companies to have social media presence
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  85% want companiesto interact with consumers via social mediaCone, Inc. Sept 2008DEALERDEALERCUSTOMERSwithin which an Automotive Retailercan be a participating memberand have a valued presenceESTABLISHING TRUSTACROSS AWIDER COMMUNITYOF PEOPLECOMMUNICATIONS BROADENand EXTEND ACROSS theEXPANDED COMMUNITYCOMMUNICATIONS BROADENand EXTEND ACROSS theEXPANDED COMMUNITYPRIMARY GOAL: EXPAND THE COMMUNITY Which produces… INCREASED TRAFFIC MORE BUSINESS GROWING CUSTOMER BASE HIGHER CUSTOMER RETENTION123CUSTOMERSThis is… “Friends & Family Word-of-Mouth” for the Digital Age
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  The Challenges1) Lotsof Sites  Keeping up with all the Social SitesKnowledge: New sites always pop up. How many should I use? Which ones?Productivity: How do I effectively participate without affecting productivity?2) Lots of Content  Producing enough quality content in all of the Social SitesQuality: Stale or irrelevant content turns off users. How do I get good content and control quality?Productivity: How do I create good content regularly without an impact on employee productivity?3) Two-Edged Sword  Awareness and managing of negative commentaryAwareness: How will I know when negative content is posted?Skill Set: What should I do when negative content appears?Companies cite “Lack of Knowledgeable Staff” as #1 impediment to using Social Media more effectively as part of their advertising mixMarketing Sherpa, Dec 2008
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  Social is Different…Socialusers turn away from a site in droves if they perceive their just being marketed to
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  Social users arelooking for relevant information and engagement
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  Simply putting inventorylistings on your social site page does little to truly engage social users …and it may turn them off entirely
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  There’s a wholeuniverse of social sites and more emerging all the time…a single page is hardly enoughComprehensive Social Media Strategy
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  DealershipSocialNetwork SiteDealership CommunityStrategyCentralized Content Creation and Tactical Control Point in a “Hub & Spoke” Social Media Marketing Strategy
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  Reputation ManagementDealerRater Certification
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  Encourage / solicitconsumer feedback at time of delivery
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  Post positive reviewsto Dealer’s Community Site
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  Amplify the messageby publishing to all social sites
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  Any negative reviewssend alert to dealer and your social media pro
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  10-day hold onposting enabling dealer to engage and rectify
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  BZ Social MediaPro provides Brand Monitoring service of dealer brand on all social sites to raise dealer awarenessSocial Marketing Sites: Leverage User Generated Content
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  Create excitement
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  Provoke interest inDealers’ business
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  Increases awareness andleadsDrive TrafficToeCommerce Sites: Deliver Dealer Developed Content
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  Designed to Convertshoppers to buyersSocial Media Marketing Complements eCommerce
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  Case Study: AnciraAuto GroupBirth of a CommunityADP Builds Ancira Auto Community SiteDealer personnel set-up profilesGet engagedDealer InformationAncira Crafts Their MessageSyndicated ContentRelevant Info From Other SourcesUser ContentFun Stuff For CustomersLocal InterestHighlight Ancira’s Civic LeadershipRegistration / PublicationSite Registered in 120 Social VenuesWill you be my Facebook friend?345612
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  Case Study: AnciraAuto Group – Stellar ResultsPositive customer feedback“I am absolutely blown away that you not only responded… but that you use social media”“I will be happy to explain to everyone the fantastic service I received…”Returns10 pages of Ancira contentBrand Name SearchSearch Engine ResultsConsumer response
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  Social Media /Reputation Management Team (03-14-2010)13
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  Social Media /Reputation Management Team15
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  Social Media /Reputation Management Team16
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  Social Media /Reputation Management Team17
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  Social Media /Reputation Management Team18
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