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Adv 420 detroit lions digital strategy

The document outlines a marketing plan for a football organization to increase ticket sales and social media following through Google Adwords, social media campaigns on Twitter, Facebook and Instagram, and inbound marketing tactics like blogging and surveys. Key performance indicators to measure success include increased ticket sales, larger Twitter following and improved public perception of the organization. The proposed budget is $10,950 for Google Adwords and $9,000 total for growing the organization's Twitter and Facebook presence.

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By: Sean Martin
Objectives  To produce a larger image for the organization  Increase ticket sales  Larger television following
Target Audience  Football Fans  Men  Women  Children
Social Media  Twitter  Facebook  Instagram
Internet Marketing  Google Adwords  Inbound Marketing
Google Adwords  We can create an advertisement that appears on Google.  Detroit Lions http://www.detroitlions.com/ The Official Site for Detroit Lions NFC North
Inbound Marketing  Blog  Personalized Email  Surveys
Key Performance Indicator (KPI)  Has the campaign been successful?  Did ticket sales increase?  Did we have a larger following on Twitter?  Has the outlook of the organization increased?
Budget  Google Adwords  $30 a day  $2.20 per click  Total: $10,950  Social Media Team  Twitter: $4000  Facebook: $5000
Go Lions!

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Adv 420 detroit lions digital strategy

Editor's Notes

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