Advanced portfolio evaluation

Advanced portfolio evaluation

• 1.
  Advanced Portfolio Evaluation“CityLife”
• 2.
  Typical Conventions ofMusic VideosThe conventions of a music video vary depending on genre of music.The artist is shown performingThe lyrics of the song influence what is shown in the videoThe pace of editing fits the pace of the musicCodes of dress reflect the mood of the song.
• 3.
  Typical Conventions ofCD CoversA simplistic colour schemeSimplistic DesignFew or No CharactersUse of a different colour for the band name compared to the rest of the CDHidden MeaningsA title explaining what the album will be aboutBold Simple fonts for the band nameSimilar or Entirely different font for the album title.
• 4.
  Typical Conventions ofa Magazine AdvertAn Image which connects the advert to the CD cover and/or the music videoInformation about the release of the CD often written in boldA continual font with exception of the Band Name
• 5.
  Typical Conventions ofMusic Videos Similar to ours – Acoustic IndieAcoustic Instruments played by the artist are often used to show the genre.Examples of these are: Jason Mraz – “Im Yours” and James Morrison – “You Give Me Something.”
• 6.
  Typical Conventions -ContinuedArtist is main focus with other characters as part of the artist journey/lyrics - usually set throughout a city – natural lightingEditing is usually slow and soft cuts between each shots are usedCinematography is usually steady cam with close ups, long shots, high/low angles and panning shots.
• 7.
  Typical Conventions ofCD Covers Similar to ours – Acoustic IndieSoft LightingMain Focus is artistOften use animeTitle represents the theme throughout the album
• 8.
  Typical Conventions ofMagazine Adverts – Acoustic Indie.Soft LightingArtist is main focusMetaphors often used to show the artist(s)
• 9.
  How the conventionsare challenged/kept to in our music videoAcoustic Indie genre is crossed with the sport of Parkour which has been used in fast pace dance music videosThe artist isn’t playing an acoustic instrument during the videoThe video follows a journey and a story of a subliminal relationship between the artist and one of the Parkour artists.
• 10.
  EditingTransitions between eachscene is soft by using a cross fade which links each scene into each other and takes away the harshness of straight cutsAll the Parkour scenes are slowed down to between 30-60% to create more of an arty appearance
• 11.
  Mise En SceneThesetting is through the city centre of Birmingham where the Parkour artists performThe setting where the artist is not part of the city but they are the main focus of their scenesThe costume of the artist is modern and fashionable link in with the genre of the song.Costume of the Parkour artists is relaxed casual Lighting is natural to tie in with the lyrics of the song and also to show the journey throughout the video.
• 12.
  CinematographyThe camera workis a mix of all types of angles, movements and is all done by a camera on a tripod to keep the camera steady throughout to keep the camera movements more steadyHandheld cameras where used to do some low angle shots to be able to capture a more effective movement of the Parkour artist.