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Advanced Social Media Workshop
The document is a seminar presentation by Iain Martin on advanced social media marketing techniques, focusing on platforms like Facebook, Twitter, YouTube, Google+, and Pinterest. It covers best practices for optimizing engagement and analytics on these channels, including post types, profile management, and effective video content strategies. Additionally, the seminar emphasizes the importance of demographic insights and tools for monitoring and scheduling social media activities.
Advanced Social Media Workshop
- 1. Advanced Social Media Presented by Iain Martin Skipedia Travel Marketing
- 2. Advanced Social Media -Build on your foundations - Learn advanced techniques - Use social media tools to max effect
- 3. Introductions - Me - You -Format - Questions - Disclaimer
- 4. Which channels? 1. Facebook 2.Twitter 3. YouTube 4. Google+ 5. Pinterest
- 5. Which channels? 1. Facebook 2.Twitter 3. YouTube 4. Google+ 5. Pinterest 6. LinkedIn can be useful too…
- 6. Seminar Structure 1. Facebook 2.Twitter inc. Hootsuite/Tweetdeck 3. Google+, Pinterest, YouTube
- 7. Social Media isnew 2004 2005 2006 2010 2011
- 8. How big isSocial Media? Facebook – Twitter – Google+ - Pinterest – Blogs – YouTube –
- 9. How big isSocial Media? Facebook – 1000m Twitter – Google+ - Pinterest – Blogs – YouTube –
- 10. How big isSocial Media? Facebook – 1000m Twitter – 240m Google+ - Pinterest – Blogs – YouTube –
- 11. How big isSocial Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – Blogs – YouTube –
- 12. How big isSocial Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – YouTube –
- 13. How big isSocial Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – 200m YouTube –
- 14. How big isSocial Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – 200m YouTube – 4 billion videos per day
- 15. Facebook • The mostvisited website in the world • 1 out of every 5 page views on the Internet worldwide • Over 30 million Facebook users in the UK
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- 17. Facebook - Profile 1.Cover Image 2. Creating and formatting Milestones 3. Curating Tabs 4. Changing Tab Image & Tab Name 5. Installing Tabs (Twitter example)
- 18. Facebook - Posts Noteon EdgeRank 1. Types of post (images, video, text, links) 2. Cover photos 3. Tagging 4. Scheduling 5. Gating (only available to some Pages) 6. Promoted Ads
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- 20. Facebook - Insights 1.Which posts are the most effective? 2. Best time for posts? 3. Demographic 4. Monitoring ‘likes’ and ‘unlikes’ 5. Organic reach v. viral reach 6. ‘People Talking About This’
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- 23. Twitter - Profile 1.Background 2. Name 3. Location 4. Description 5. Automating to Facebook 6. Monitoring
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- 25. Twitter - Hootsuite 1.How to add an account 2. How to add streams and which streams to add 3. How to monitor mentions and Retweets 4. How to follow conversations and keywords 5. How to schedule/auto-schedule Tweets
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- 28. Tweetdeck v. Hootsuite 1.Unlimited accounts inc. Facebook 2. Easier interface 3. Desktop and Mobile versions 4. Reporting of ‘Mentions’ 5. Scheduling limitations
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- 30. Twitter – Retweetrank 1.How many Retweets 2. Follower growth 3. Track mentions 4. Identify Influential Retweeters 5. Upgrade for additional data
- 31. Twitter – OtherTools Tweetstats.com Topsy.com Socialmention.com
- 32. YouTube • 150 yearsof video watched on Facebook every day • 400 tweets per minute contain a YouTube link • 200m mobile clips streamed on YouTube every day • 37% have bought an item seen on YouTube
- 33. YouTube – BestPractice 1. Make it SEO • Use keywords in title, tags • Make full use of description • Pick the best thumbnail
- 34. YouTube – BestPractice 2. Embed and use as content • 23% watch videos on other sites • Find a natural fit on your site • ‘How To...’ guides
- 35. YouTube – BestPractice 3. Keep it short and simple • Max 2 minutes, if possible • Include your branding • Good content is the key
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- 37. Pinterest • Most effectivewhen you participate • Passive can still have a positive effect • Use creative board names
- 38. Great tool forGoogle+
- 39. Thank You Presented byIain Martin, Skipedia Travel Marketing If you would like to find out more about the services that Skipedia can offer, please contact me: [email protected] 07703 173576