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• 1.
  GREAT PRODUCTS FAILEDDUE TO POOR ADVERTISEMENTS Prepared by, Jinu Mary Varghese 1st year MBA MACFAST Collage Thiruvalla
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  What is Advertisement???? •Itis the nonpersonal communication of information usually paid for and usually persuasive in nature about products , services and ideas by identified sponsors through the various media.
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  1) Ziploc VeggieBags 2) Tata Indicom True Paid EXAMPLES OF GREAT PRODUCTS FAILED DUE TO POOR ADVERTISEMENTS
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  3) Pepsi –Crystal Pepsi 4) Apple - Lisa 5) Ford - Edsel
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  Why advertisement failed…….??? •Improper use of passive media • Entertaining without persuading • The wrong group was targeted • Marketers assess the marketing climate inadequately. • The ad campaign generated an insufficient level of awareness • Make broadcast advertisements formal and hard to understand
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  How poor advertisementcontributed to product failure ??????? • Fails to attract people. • Fails to give awareness about the product. • Discourage the action to buy the product. • Fail to make a faith in consumers.
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  THANK YOU!!!!!!!!