Advertising

Advertising

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    The wordadvertising comes from the latin word “advertere” meaning “to turn the mind towards”  According to American Marketing Association “advertising is any paid form of non personal presentation and promotion of ideas, goods and services by an identified sponsors.” INTRODUCTION
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    To introducea new product by creating interest for it among the prospective customers.  To support personal selling programme. Advertising may be used to open customers doors for salesman.  To reach people inaccessible to salesman.  To enter new market or attract a new group of customers. Purpose & objective of Advertising
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    To enhancethe goodwill of the enterprise by promising better quality products and services.  To improve dealer relations. Advertising supports dealers in selling products. Dealers are attracted towards a product which is advertised effectively.  To warn the public against imitation of an enterprise’s products. Purpose & objective of Advertising
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    If anadvertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under the banner of print advertising. Print Advertising
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    Provides moreand detailed information.  For example, people who cannot afford a TV or no time rely on newspapers for accurate news and therefore advertisements can easily reach to these audiences Print Advertising
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   Advertising onbill boards or signboards, outside of a building and often by the roadside.  The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by Outdoor Advertising
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    Broadcast advertisingis a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Broadcasting Advertising
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    The phrase"covert advertising" refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product. Covert Advertising
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   Surrogate advertisingis prominently seen in cases where advertising a particular product is banned by law.  Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand Surrogate Advertising
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   Surrogate Advertising
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    Public serviceadvertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters. Public Service Advertising
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    Although theaudience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Celebrity Advertising