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advertising
- 2. Advertising Advertising is aform of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.
- 3. HISTORY OF BACKGROUND •In June 1836, French newspaper La Pressed was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. • The first official, paid television advertisement was broadcast in the United States on July 1, 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. • The first Radio commercial is credited to WEAF New York on August 28,1922 for the Queensboro real estate corporation.
- 4. The World BiggestAdvertising Agency • JWT is the world biggest Advertising Agency. • It was formatted in 1864 in New York. • The account for about 10,000 employees in well over 90 countries. JWT alone says it has 1,200 Clients.
- 5. TYPES OF ADVERTISEMENTS •Outdoor Advertising • Indoor Advertising • Non –Product Advertising • Radio Advertising • T.V Advertising • National Advertising • International Advertising • Retail Advertising
- 6. • Classified Advertising •Brand Advertising • Covert Advertising • Infomercials Advertising • Online Advertising • Surrogate Advertising • Broadcast Advertising • Public Service Advertising • Local Advertising CONT…………
- 7. Business owners thathave used outdoor advertising have seen first- hand the positive impact outdoor advertising has on building brand awareness, brand recall and driving sales. One of the most cost- effective ways to advertise, it has a distinct advantage over traditional advertising and is more powerful than ever. • Can be seen 24 hours a day, 7 days a week • Standalone advertising, and does not compete with other messaging • Up to 80% less expensive than TV, newspapers, and radio Outdoor Advertising Benefits:
- 10. Indoor Advertising Indoor Advertisingis an eye-catching, innovative approach to advertising. Placing your ads in your desired zip code and venue means you get your target audience in a captive situation when they can solely be focused on your message. Benefits of Indoor Advertising:- • Target marketing. Ads can be targeted for men or women, metro, suburban or rural, low-income or swanky. • Stronger retention. 64% of washroom visitors remember seeing one or more ads. • Just plain creative. With unlimited options such as mirror clings, stall doors, above the urinal and more, creative opportunities are endless. • National coverage. AllOver Media places ads in restaurants, bars, night clubs, gyms, hotels, theaters and more nationwide.
- 12. ON LINE ADVERTISING Onlineadvertising also referred to as online marketing and internet marketing. They are all one in the same, all of them share the same common goal which is to get more consumers to purchase their product or service
- 15. Advertisements exist tosell something to an audience, but they don't always feature a product to sell. When a business trys to promote an idea that it considers important, it's engaging in a type of marketing known as non-product advertising. Advertisements of this type often focus on aspects of a company beyond normal business operations. Non-product advertising is also used by various groups to promote public awareness of issues or programs. Non-Product Advertising
- 17. Television advertisement orTV commercial is called commercial or TV ad in US, advert in UK and TVC by industry insiders. It is about relaying a specific social, political or sales pitch in a limited amount of time, broadly ranging in between few seconds to several minutes. More expensive than other form of promotion, it is produced and paid for by the organizations called advertiser or marketer and streamed from a television network. The purpose is to generate demand for a product, service, idea or cause. Advertising regulations define the laws and rules under which a product can be advertised. T.V COMMERCIAL ADVERTISING
- 19. Using a famousperson's image to sell products or services by focusing on the person's money, popularity, or fame to promote the products or services. If the famous person agrees to allow his or her image to be used, it is termed a celebrity endorsement. If the famous person's image is used without his or her permission, the products are termed "bootleg" or "knock-offs." The promotion might be through formal advertisements in the media, or it might occur through the famous person displaying the products by using them or wearing them. Celebrities advertising
- 21. A public serviceannouncement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue. Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. However, sometimes money is solicited, although usually not for profit. PUBLIC SERVICE ADVERTISING
- 23. Covert advertising asa vehicle in the advertising medium has been used among other vehicles to create awareness about products/brands among prospective consumers and as a reminder among customers. Its impact cannot be underestimated and the consequences thereof about products/ brands. Covert advertising as a vehicle has long been used and has its own impact among consumers. It has emerged as a key component of Integrated Marketing Communication. As a vehicle in the advertising medium, it is less costly and could create better impact in the target market. Covert advertising is nothing but a unique kind of advertising in which a product/brand is placed as an insert in a movie which is normally endorsed or patronized by a celebrity acting in the movie. COVERT ADVERTISING
- 25. RETAIL ADVERTISING The manufacturerhas little concern where its product is purchased. The goal of the retail advertiser differs from that of national advertiser. The retailer advertises to encourage patronage by consumers and build store loyalty among them. The retailer is not particularly concerned with any specific brand. In case the retailer shows some concern (the retailer wants to clear stocks of a particular brand), then the message in effect is “buy brand ‘B’ at our store.” General approach in retail advertising is “buy at our store.” The sale of any specific brand is not the concern of retailer unlike the national advertiser.
- 27. Surrogate advertising isadvertising which embeds a brand or product message inside an advertisement which is ostensibly for another brand or product. For example, a cigarette company might issue public service announcements relating to a topic such as lung cancer, using the company's logo or distinctive brand colors in the ads so that people are exposed to the company's branding without seeing an explicit ad for the company's product. The company would justify the advertisement by claiming that it's an example of social responsibility. SURROGATE ADVERTISING
- 29. Classified advertising isa form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide. CLASSIFIED ADVERTISING