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Advertising and Sales Management-Intro.pptx
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- 4. What type ofAdvertising is this?
- 5. Types of Advertising Onlinesearch ads Social media ads Print ads Direct mail ads
- 6. Types of Advertising TV/VideoAds Radio Ads Product Placement Ads Native Ads
- 7. Types of Advertising BillboardAds Consumer generated Ads Remarketing Strategies
- 8. Definition: Advertising is anypaid form of non-personal presentation and promotion of goods, services, or ideas by an identified sponsor.” --Philip Kotler.
- 10. Objective Informative Advertising •Purpose: Tocreate awareness and provide information about a product or service. •Examples: New product launches, explaining product features, price changes.
- 11. Objective Persuasive Advertising Purpose: Toconvince potential customers to purchase a product or choose it over competitors. Key Points: •Aims to influence consumer behavior by highlighting benefits, differentiating from competitors, and creating a sense of urgency. •Utilizes techniques such as emotional appeal, endorsements, and special offers. •Often focuses on brand superiority, unique selling points, or limited-time promotions.
- 12. Objective Reminder Advertising •Purpose: Tokeep a brand or product in the minds of consumers and encourage repeat purchases. •Examples: Seasonal ads, brand reinforcement.
- 13. Functions of Advertising Informing Function:Advertising can inform potential customers about a product or service, including its features, benefits, and pricing. By providing information, advertising can help customers make informed purchase decisions.
- 14. Functions of Advertising Persuading Function:Advertising can persuade potential customers to consider a product or service by highlighting its unique benefits, solving a problem, or creating a need. By using persuasive messaging and visuals, advertising advertising can influence customer behavior.
- 15. Functions of Advertising Reminding Function:Advertising can remind customers about a product or service by maintaining a consistent presence in the marketplace. By reminding customers about a product, advertising can help build brand brand awareness and increase customer retention.
- 16. Functions of Advertising BuildingBrand Identity Function: Advertising can help establish and reinforce a brand’s identity by associating it with certain values, attributes, or benefits. By creating a distinctive brand identity, advertising can differentiate a brand from competitors and create customer loyalty.
- 17. Functions of Advertising GeneratingDemand Function: Advertising can stimulate demand for a product or service by creating interest and desire among potential customers. By generating demand, advertising can help increase sales and revenue for a business.