Advocacy campaign examples

Advocacy campaign examples

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  4 Advocacy CampaignExamples And how social media helped it succeed
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  How does socialmedia help advocacy campaigns? Social media activism (Hashtag activism) can never replace traditional protests. What social media has done is provide an opportunity to reach more people who think alike and thus amplify their voice. Here is a closer look
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  Provides a platform to sharestories Beverly Gooden took to Twitter to share why she chose to stay in an abusive relationship #WhyIStayed is now a movement that helps and rallies for women in abusive relationships.
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  Quicker turnaround time WWF used the‘timed’ stories feature on Snapchat to spread awareness about endangered species #LastSelfie struck a chord with audience around the globe and gave instantaneous results
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  Encourages Solidarity London’s response toa subway murder that went viral on social media #YouAintNoMuslimBruv tweeted in agreement to show that terror does not have a religion (and is definitely not Muslim)
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  Are there anydownsides to social media activism?
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  ● Too muchcluttered content - very hard to be heard over the noise ● No set way to measure impact ● Does not give you another point of view (the algorithms are designed to help you live in a bubble) Advocacy campaigns struggle with social media because:
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  Examples of successful advocacycampaigns And how you can replicate them
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  Post it forward Objective:Breakdown silos of cyberbullying, body shaming, and issues related to sexuality
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  ● Make yourcontent discoverable via #hashtags ● Use vivid art and quick witted content to gain attention ● Make use of Gifs to relate to teens better ● Tag celebrities to jumpstart your campaign ● Sell limited-edition merch to capitalize on your popularity Take Away you can replicate
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  HE or SHE Objective:Advancing gender equality, seeking to enlist men and boys
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  ● Add adeadline to your campaign to instill urgency ● Don’t limit yourself to a single channel ● Go where your audience is ● Build on momentum by promoting positive impact created Take Away you can replicate
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  Hashtag Killer, #FirstWorldPr oblems Objective: Tobring clean drinking water to the world’s poorest population
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  ● Use popularmemes to work for your campaign (give it a different meaning if needed) ● Use humour ● Create videos - easily consumable ● Ensure sharing and posting Take Away you can replicate
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  Big Tobacco Be Like Objective:To dismantle illusions around social smoking: https://youtu.be/W5x0LRMH8Vc ● Appeal to emotions ● Get social media influencers to co-produce videos ● Make it relatable to GenZers and Millennials ● Use popular memes to your advantage
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  Use text forbetter impact