Agentic Digital Storytelling deck for Net Tuesday
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Digital storytelling can engage audiences through digital media. Personal stories shared digitally can create an effective narrative and increase engagement. Engagement is key to driving actions like donations, memberships, and offline activities. Digital projects at Agentic Communications are designed to engage audiences through shareable, tangible experiences that start relationships and draw people in through contests, games, and remixing photos online.
Agentic Digital Storytelling deck for Net Tuesday
- 1. Digital Storytelling through Digital Media Agentic Communications, Inc. Phillip Djwa Suite 701 – 207 West Hastings Phone: 604-255-2131x101 Fax: 604-255-2505 [email protected] @phillipdjwa
- 2. Theory of Change Member- • Personal stories are one part of ship storytelling • Digital storytelling is “tell me a Offline Action story, but make it about me” • Digital media can create an effective narrative that Donate • Ladder of Engagement is effective for online visitors Sign-up for list • Engagement is key to increasing stickiness and memorability • We look to convert visitors into Sharing with taking action peers First visit to Site
- 3. Our Framework Transformation Digital Media Projects (designed to engage and excite) Adjacent Properties (secondary online such as Blog or Campaign site) Core Online Presence (main website)
- 4. Transformation Project Attributes Shareable Start a relationship Tangible results Engage Audience
- 5. Draw on a video still and a $1 is donated. SARAH HARMER: DRAWN TO THE WILD This project was designed to allow Canadians to illustrate a video still and then submit it to have Mountain Equipment Co- op donate a $1 to save the Niagara Escarpment. Built in Flash, and list building through a CRM. Over 1800 video frames were created.
- 6. Submit a photo and remix it with other Canadians CANADA CODE This was based on Canadians contributing to the Cultural Olympiad their photos and then remixing words and photos together.
- 7. A Facebook application designed to drive engagement GLOBAL ZERO: SURVIVE THE BLAST Facebook application that leveraged Open Graph to have a game that “saves” friends and then let’s them share it on their wall. HTML5 and Facebook Open Graph. English, French and German. List building through Salsa CRM. Over 20,000 people completed the simulation.
- 8. A website driving engagement through a photo contest MEC: BIG WILD BIG WATER MEC wanted to highlight the water across Canada as something that was more than just oceans. This photo contest was very successful in loading thousands of beautiful pictures from Canadians concerned about marine protection.
- 9. So what is a Compelling Story? With credit to NTC, Rally, Sue Citro and Steve Daignault
- 10. Video examples • http://www.youtube.com/watch? v=LjT1sRAKnEI&list=UUot7TSJfrZ3a0McduoFeYuA&index=72 • http://www.youtube.com/watch? feature=player_embedded&v=AcRzO9LiaVI • http://www.youtube.com/watch? feature=player_embedded&v=cbn6QjSXmeA
- 11. Agentic Communications, Inc. Contact: Phillip Djwa Phone: 604-255-2131x101 Fax: 604-255-2505 [email protected] @phillipdjwa