Agro business plan (tan)

Agro business plan (tan)

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  Business Plan PRESENTER: NATURAL TRUSTCOMPANY 29/2 South Meradia, Dhaka-1219 01852742703, 01902358423 [email protected] [email protected] Tahsin Ahmed Nasim Owner & Entrepreneur
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  (TAN)- Natural TrustCompany - 2 | 11 TABLE OF CONTENTS Serial No. Contents Page No. 1 Contents 3 2 Executive Summary 4 3 Brief Description of The Business (4-6) 4 Description Of Product/Service (6-7) 5 Marketing Plan (7-10) 6 Operations Plan 10 7 Description Of Product 11 8 Our Services 11 9 Our Vision Statement 11 10 Strength 11 11 Weakness 12 12 Opportunities 12 13 Sources Of Income 12 14 Conclusion 12
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  (TAN)- Natural TrustCompany - 3 | 11 AGRO BUSINESS PLAN EXECUTIVE SUMMERY With the increasing population and improving purchasing power of Bangladeshi people, coupled with reducing the area under cultivation of fruit crops and unpredictable monsoon, quality food is going to be a very valuable commodity in the coming future. This opens a great opportunity for investors to invest in techno-commercial agriculture projects to generate significant returns over a period of time. Advanced agriculture has not yet spread in our country. In this situation, I look out for food crops and agro farms. I have taken the initiative to raise cows, goats and cultivate some amount of vegetables on a small scale using advanced technology. My business company name is NTC. NTC's Full Mining Natural Trust Company. My goal: I want to do business with faith without harming nature. I am constantly trying to build this small business organization into a bigger one. I hope that this small organization of mine will be able to provide employment to some people. In Sha Allah. BRIEF DESCRIPTION OF THE BUSINESS Basic Information of my Business: My business mainly works in two sectors one is vegetable cultivation to meet the daily needs of the people and the other is fattening cows to meet the demand for meat of the people.  Seasonal vegetables are mostly cultivated on my farm. I also cultivate some Baromasi vegetables. Some of these vegetables are cucumber, carrot, mint, lettuce, tomato, etc.  Two types of cows are reared on my farm. First, milk was taken from a number of cows to meet the demand for human milk, and some cows were fattened on the occasion of Eid-ul-Azha, a major festival of the Muslim nation. We also make a profit by selling cow dung. My business company name is (NTC). NTC's Full Mining Natural Trust Company. My goal: I want to do business with faith without harming nature. I am constantly trying to build this small business organization into a bigger one. I hope that this small organization of mine will be able to provide employment to some people. In Sha Allah. Description of the Business 1. Name of the Business: Natural Trust Company (NTC) 2. Nature of Business : Manufacturing. 3. Sector/Industry : Food Crops and Agro Farms. 4. Objectives : Doing Business with Truth Without Harming Nature. 5. Employment : Agricultural Related Consultancy and Advisory Services.
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  (TAN)- Natural TrustCompany - 4 | 11 Skilled Semi-skilled Unskilled Permanent 10 5 2 Temporary 5 5 2 Total 15 10 4 6. Brief Introduction of the Entrepreneur(s): An entrepreneur is a person willing and able to convert a new idea or invention into a successful innovation. They employ what is called “the gale of creative destruction” to replace in whole or in part inferior innovations, creating new products including new business models. Some of the skills and qualifications of entrepreneurs are presented below:  Examples of entrepreneurial skills  Business management skills.  Teamwork and leadership skills.  Communication and listening.  Customer service skills.  Financial skills.  Analytical and problem-solving skills.  Critical thinking skills.  Strategic thinking and planning skills Sl Name & Address Educational Qualification Experience in Other Business Business Experience Ownership (%) 1 Md. Salman (Narayanganj) MBA 3-Years 1-Year 35 2 Nafija Akter (Narayanganj) BBA 1-Years 1-Year 35 3 Akbar Hossain (Narayanganj) BBA 15-Years 10-Year 20 4 Tahsin Ahmed (Dhaka) Civil Engineer 3-Years 1-Year 10 7. Type of Ownership t: Partnership
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  (TAN)- Natural TrustCompany - 5 | 11 8. Total Investment t: 4 people Initial Investment Fixed Asset Current Asset Total 50 lakh 60 lakh 1 crore 2+ crore 9. Loan & Equity t: Loan Equity Total 60 lakh 40 lakh 1 crore 10. Potential Market t: Naturally, every household consumes produce from commercial farms be it vegetables, fruits, grains, tubers, fish, eggs, poultries, and cattle, etc. So also a large chunk of manufacturing companies depends on commercial farms for some of their raw materials. In essence, a commercial farmer should be able to sell his or her farm produce to as many people as possible. We will ensure that we position our business to attract consumers of agricultural produce, not just in Bangladesh alone but also in other parts of the world which is why we will be exporting some of our farm's produce either in raw form or processed form to other countries of the world. Local International 90% 10% DESCRIPTION OF PRODUCT/ SERVICE Agro Business Description of Product/ Service: Agricultural and farming services provide information, consulting, equipment, and supplies to the agricultural industry. Examples include government agricultural extensions, crop brokers and shippers, meat packers, produce distributors and wholesalers, and veterinarians. Describe The Most Important Features of the Products/Services: Services have some salient features which necessitate a new vision, a distinct approach and a world-class professional excellence to market effectively and profitably. The professionals not well aware of the properties find it difficult to make creative decisions.
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  (TAN)- Natural TrustCompany - 6 | 11 The characteristics of agricultural products are given  A raw material: The agricultural products are considered as a raw material.  Bulky and perishable goods: The agricultural products are much more perishable than any other goods.  Quality variation: The quality of agricultural goods varies from year to year as well as season to season.  Business Need Satisfaction. The Comparative Advantages of the Product/ Service: Comparative advantage is an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners. A comparative advantage gives a company the ability to sell goods and services at a lower price than its competitors and realize stronger sales margins. The Comparative Disadvantages of the Product/ Service: Transport cost may outweigh the comparative advantage. While the cost of materials and labor overseas may be cheaper than manufacturing them in the same country, the savings may not be enough to outweigh the cost of transport. In some cases, transportation costs may outweigh any comparative advantage. The Comparative Disadvantages of the Product/ Service: Transport costs may outweigh the comparative advantage. While the cost of materials and labor overseas may be cheaper than manufacturing them in the same country, the savings may not be enough to outweigh the cost of transport. In some cases, transportation costs may outweigh any comparative advantage. MARKETING PLAN A clear concept on market is necessary to make a marketing plan. Market research is important in this regard. The marketing plan should be specific, informative, and with reference. The agricultural sector is one of the most important parts of any economy. An efficient, well- maintained agriculture sector leads to overall economic benefits. In the last decade, digital technology has risen to be one of the most crucial marketing platforms. With the potential clients surfing the internet, it is paramount to advertise and navigate through various social media platforms, to get them to notice your services. With the modern agricultural revolution and the improvement and transformation in technology, agriculture marketing has reached a much higher level. We have some marketing plans to expand our business. Some of which are: Digital advertising, creating a unique sales center, Developed the right core team.
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  (TAN)- Natural TrustCompany - 7 | 11 1. Major Competitors and their position in the market Sl Competitors Position 1 Global Agro Resources Incorporation. 01 2 Mars Agro Enterprise. 04 2. Comparison of product/service with competitors Strength Weakness Opportunity Threat Your business Quality Service Technology Maintain Competitor 1 (local) Technology Quality Service Processing Competitor 2 (local) Service Technology Quality Shipment 3. Marketing Area: A Market Scenario of the Product: The Marketing Scenario is a synopsis of the logic of our marketing strategy. The (NTC) use of modern technology in our farms is getting higher yields. We always try to use as little pesticide and fertilizer as possible in our vegetables. At agro farms, we do not apply any toxic medicine to fatten cows. We provide cow's milk and cow fattening by providing natural food in its entirety. We produce these cattle feed ourselves, which greatly reduces our cost. We collect all the food that we cannot produce from the marginal farmers at a fair price. Marginal farmers are also benefiting from this. Our Target Market Area: Naturally, every household consumes produce from commercial farms be it vegetables, fruits, grains, tubers, fish, eggs, poultries, and cattle, etc. So also a large chunk of manufacturing companies depends on commercial farms for some of their raw materials. We will ensure that we position our business to attract consumers of agricultural produce, not just in Bangladesh alone but also in other parts of the world which is why we will be exporting some of our farm's produce either in raw form or processed form to other countries of the world. International market: Natural Trust Company (NTC) New small Agro Farm. We are still doing our market analysis. We have recently been able to market some of our products in the UK.
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  (TAN)- Natural TrustCompany - 8 | 11 4. Target Customer: Target Customer Segment of Agro Product: Consumers attending primarily to purchase fresh produce tend to be married females at higher income levels, individuals with strong diet or health concerns, and individuals who are supportive of local farming and agriculture open space. The Characteristics of the Target Group: In general, there are five characteristics by which targets can be defined: physical, functional, cognitive, environmental, and temporal. Natural Trust Company (NTC) is always aware of the quality or pricing of the product. Which situation do they buy and which factors do they consider: Food is one of our basic needs. All products of Natural Trust Company (NTC) include this basic requirement. Only when people need food, buyers will come to us to buy the product. People mainly buy products based on food quality, product color, packaging, and price. 5. Price: Sl Product Category Unit Price 1 Price average of vegetables by product 2500 tk 2 Cow milk price par liter 90 tk 3 Cow meat price par kg 600 tk 6. Sales Forecasting: Year Projected Sales Description of Product Quantity Unit Price Total Taka 2019 Vegetable 180 mon 2500 45000 2020 Milk 7200 liter 90 64800 2021 Vegetable/ Milk 90/3600 2500/90 540000 7. Marketing Strategy: Here are three marketing strategies for agricultural products that help us solve these problems.  Collect and analyze reliable market data. The first step in implementing an effective marketing campaign is to find out who we are after.  The market for certain parts of the farmers.  Leverage Data-Targeted, Omni channel Marketing.
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  (TAN)- Natural TrustCompany - 9 | 11 There are 4 types of marketing plans and strategies given below: a) Market Penetration Strategy. b) Market Development Strategy. c) Product Development Strategy. d) Diversification Strategy. 8. Marketing Budget (Yearly): I focused more on the company’s production and service and promotion to start my business. Item Budget (a) Promotion 25% (b) Distribution of product 30% (c) Sales Commission 5% (d) Others (Specify) 15% Total 75% 5. OPERATIONS PLAN The Natural Trust Company (NTC) will have online stores where baskets of varied sizes will be displayed. This allows the customers to make a selection of products as per their needs. More they can make payments through Bkash, Nagade, Rocket, PayPal, and Visa. Natural Trust Company (NTC) will follow a specific delivery process to offer convenience to the customers and ensure smooth working within the business. Current and Future Research of the Industry: Bangladesh is a developing country. Our country is a major agricultural country. There was a time when 90% of the people in our country were involved in agricultural work. But gradually people are moving away from their original profession. We need huge food for this growing population of our country. If we do not use advanced technology, it will not be possible to provide food for our current huge population. I have started this business in agriculture and agro farms on a small scale keeping in mind the huge population of our country. My business is completely controlled by modern technology.
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  (TAN)- Natural TrustCompany - 10 | 11 DESCRIPTION OF PRODUCT Most agricultural production in Bangladesh is characterized by traditional subsistence farming. Bangladesh produces a variety of agricultural products such as rice, wheat, corn, legumes, fruits, vegetables, chicken meat, fish, and seafood. Rice is considered the main staple in the Bangladeshi diet. Our organization has not yet been able to cultivate on a large scale. We are producing various vegetables on small scale. Some of the specialty vegetables we produce are Tomato Carrot Cucumber Lettuce Leaf Mint Leaf Cabbage Cauliflower and some Baromasi vegetables. The world-famous Shahiwal breed cows are reared to fatten up our farm. Cows of the Australian Frisian breed are reared for milk collection. Ghee and sweets are made with the extra milk that remains after we sell the milk. We are starting Poultry Farming very soon. OUR SERVICES Natural Trust Company (NTC) will be an agro-allied company that is committed to cultivating organic and non – organic agriculture produces for both Bangladeshi market and the global market. We are in business to produce both food and raw materials for industries in commercial quantities. These are the areas we will concentrate on in our commercial farms. If the need arises we will definitely add more agricultural products to our list: Vegetable cultivation (Tomatoes, Lettuce, Cabbage, etc.), Fish Ponds, Cattle farms. OUR VISION STATEMENT Our vision is to become one of the leading commercial farm brands not Just in Bangladesh but also on the global stage. Below is the business structure of Natural Trust Company (NTC).  General Farm Manager  Crop Cultivation Manager  Cattle Ranch Manager  Poultry Farming Manager  Field Workers STRENGTH Our strength as a commercial farm company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the agro – allied industry& both suppliers, and buyers within and outside of Bangladesh.
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  (TAN)- Natural TrustCompany - 11 | 11 WEAKNESS Our weakness could be that we are a new commercial farm in the Bangladesh, and perhaps the fact that we decided to diversify our farming activities could count against us initial. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business. OPPORTUNITIES The opportunities that are available to us cannot be quantified, as we know that there are loads of homeowners, and industries that will source for our organic and non – organic agriculture produce and also industries that will source for the raw materials from our commercial farms both in Bangladesh and other parts of the world. SOURCES OF INCOME It is very vital to spell out from the outset in any business how funds will be raised. In this case, Natural Trust Company (NTC) is in the agro – allied business for the purpose of maximizing profits, hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Natural Trust Company (NTC)  Sale of varieties of Fruits  Sale of varieties of vegetable  Sale of Poultry and eggs  Sale of Fish  Agricultural Related Consultancy and Advisory Services CONCLUSION The agricultural sector is of vital importance for the region. It is undergoing a process of transition to a market economy, with substantial changes in the social, legal, structural, productive and supply set-ups, as is the case with all other sectors of the economy. I hope that Natural Trust Company (NTC) will one day become one of the largest agriculture firms in the world and be able to provide employment to some people. In Sha Allah.