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. .,. ;. ' . 'YES~ERDAY ON WALL S;REET
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approach to online news
IEntr~pr~n~til1tp~s'new , "'i:" ', ,'.' :.~' .'
t ap' .'pcid' .r
i'j i.i v~hicie.t III not trying to c~vet.i ~.
Paul Baron believes
~fl11a~~ttt afranchisemodel
stories'that .. ~~purejOlU'naliSll1l."
a
"It's a realLygood ideafrom a
business standpoint," said Jane
,I
i'for bottl~d
, .~ ., '
.will bring
...
,
sucS~ss',.
...;wr-~.;..;...,.,....-~-.;. •...
~
McDonl1e.llteX~Ctlti:v~ director of
tfu¢ Online NewsAssociation. Mc
Donnell said the trend toward .
J
wat~r By DcwldMarklewlcz
dfl'larki~wlcz@aJc.com
online.news and information
sites is "growing." ', ' . , .
.1
Baronplans to sell advertis-
Hypevlocalnews has'been iI, .hig nationailyas hisrietwork Of
Worries:'over the i
the news lately.:I;Wo online sites fFqI1chiset:,sgrows, providing ad-
eriV:i'rotiineht~nd tbe o~teF~ng Intensely c()m~11.lOity~t0~ ditional revenue. The standard ,
cused newsandinformation sold I-IometownTi1l1es.~olll franchise,
recession have taken a rec ent.ly.o l:>. igqie dla co. npan.ies
t .: i he sai.d,i.S.'.
a twO'PerSOl.l.opera-
toll on the sale ofbottled AQI,. and MSNBC, ne for $7mil-
1l00p. t,..
o
'.'
tion and can earn: the owner a
. high five-figureor low six-figure
The
water this year .... shift . Still; thefree'sites, which try . income;' .
.in-themarket has hit
, ':'~',?K,"-' ,:",,:"
to 'attract readetsend advertis- What's feasiblesays
i'};'.;, ,,'-' ,~
e,tS,,withitems ranging from po- Steve Carter,owner of the . .
hQme at.Atlania:~ased liceblotter bits to missing pet oummmgnome.com franchise. x
Cooa-ColaCo, alerts to event notiges,.,have,Jj'een, .'Carter launched t1'iatSitein2003,
/ a hard' sell. Me'dia~nalystsh~lVe,," ..before HOUleto~'.nme$.cop.1 was
porider~dwho mighteventj:lal- conceived By Baron, anditseryes
!yta.PI'flB?t'S supposed(Q b~a.lu-, as the rri0de1.fi;anchise; Carter'
ct'atiye.markE:t. .i. ' . had been laid off from the fiber .
:!Atlanta entrepreneur raul ..' optics ind'ustrYilnd:r;epsed the
•Bilfon hasjo~e.d the, quest with de~ireoHocal resid(;!ntsf0p com-
,'liIometownTilUes.<;~)ln: Baron, .• . "i'. ....•. " . '. ' rnunity information exchange-
!5~,IFas,est,!bJished 525$ites in is Cumn}ingHome.com. . . I newspapers is byofferingbusi- Baron,a,loqgtirp,ebusi- .
rriarkets a~ross.'t~ec()Untrywith "We'.ietryi~gt() promote, ness~s not only st<;rfld;udaid ad-. ness executive, discovered
p
tl}e h()pe Qfsellingfr~nchises.for! comm.uhicationsWithih~oUl- vertising?pportunities, bJ:ltthe ,GummingH;oFJ,1le.com, while-per-
eiH.:h'al curre~'ltprice of abo~tml.mities,l'
a Baron.says. "Zon- chance'to'Reu.their ()WIl "arW : sonally involved ina zoning de-
$5;OOOa;piece;,.'". . . ..ing issues-school matters,Littledes,'.knowninthe ibdustry as bate in cumnrmg, Se,eing;hat:~a
t
ii'fl~e franchise model, he says, League scores- ..loccV.Andw~' . , . a!ivertol'ials.,
. '.10t ofpeople,yere drifting to the
is what wa<es, is efi,' >rt l1ique.
h u alS:d.Offera latform for business: ,Barqn calls his cornpaIJy~:'ul- ~nternet,"an~~ecognizing the .
p
'.-
C1
" ,.sofar;.th ~CO.J;Il.p~ny.'
..... ..· has.s.o.ld ,,,.e ...
s.tos.aYWhQt~ey:a.r,e .. .i ' ti:Q;1..at.elY ..usi.ne~sopl~o.rt~l.h
..
" ....
~.b ..it.y.. P0SSI.·bilitles,~nfran gt.he .
..Gh~Sin.
tour fran~hlses, ,aU ~nnorth Geor- .".•. neway the company differ-
p that uses news,and,events in the .foncept,ht;Jormed hlS'cOIn:parY
gia; th~mO$ts1;~(essful of whi~h . entiates itself from tradtional .. ·..comIl.1Unity to create a bVAl,irless,"'Usiog Garter'sUlo~l. .;,
~~ ... .",. ' •..](https://image.slidesharecdn.com/ajchtt082209-12510745000737-phpapp03/75/Ajc-Htt-082209-1-2048.jpg)
Ajc Htt 082209
- 1. _Wi. . .,. ;. ' . 'YES~ERDAY ON WALL S;REET hUI' __ ',1IIIIiiI!I'" ':, B · ,,' .ll ....', ·u·,·'········>+j·s····' " '.';' .".' ·:'·I·'D"'·::::e":··s:,tS .'" .'" '.' ,~:. r.ll,'·, ,"." ;,'/.,:.' ,.", 'f :;"".: ),', ,", ,."f, ""':. .'.' }>·' .,',,::<'.'.. .•• Dowj~~es'9.50~.96(:t]5?,91) "w.'""."""~.........,f~"~~~'_..",$""'~r"'~"·,,,,.~;J"1""A~1 .•• Na~Qaq .".". e;""''''''#fI"'(''.'''WI'<,,,'''''''"'''' •. S&.PSOO '''''_'1'1>0'"""",_ •• 10~Yi!arT-bond . , •• '~~f(~:~''-'"' ·_'·,..:'II'I""'·''''i!'t' .... ?G2Q:9Gl, (:31.~8) ''"''~'''''·''''~",~r: ••• ';,)j;,···,''''''''~ ,1.026:13 (+18.76) •• ".,,:,~~,,,~~,,.,,,,, ..,..>'~ w;..>tJ,""·<'v.,':'" ••···,',:' 3.550/0 "'!l""''l'''" ».»>"? x» >»»»>~mW »i» »:' mi» >~i»> >»> >>>;» s» »>>>>>:>»?» »,,> s» >»s» i i» rl'l » »».»»»»i >~)>> >-»>,>>> »n» »> »',:':»», >:>,,»m)}}})>»»»:»»s» »:» i»!' t»x» , »». i» ",,> ::,> ~~'''H~~~''iMi'''''~" •• j,~~>~~~~"'!I!i;;IIi~;tr.>i»mr;;;!!if •• :',%fil~~> ~ approach to online news IEntr~pr~n~til1tp~s'new , "'i:" ', ,'.' :.~' .' t ap' .'pcid' .r i'j i.i v~hicie.t III not trying to c~vet.i ~. Paul Baron believes ~fl11a~~ttt afranchisemodel stories'that .. ~~purejOlU'naliSll1l." a "It's a realLygood ideafrom a business standpoint," said Jane ,I i'for bottl~d , .~ ., ' .will bring ... , sucS~ss',. ...;wr-~.;..;...,.,....-~-.;. •... ~ McDonl1e.llteX~Ctlti:v~ director of tfu¢ Online NewsAssociation. Mc Donnell said the trend toward . J wat~r By DcwldMarklewlcz dfl'[email protected] online.news and information sites is "growing." ', ' . , . .1 Baronplans to sell advertis- Hypevlocalnews has'been iI, .hig nationailyas hisrietwork Of Worries:'over the i the news lately.:I;Wo online sites fFqI1chiset:,sgrows, providing ad- eriV:i'rotiineht~nd tbe o~teF~ng Intensely c()m~11.lOity~t0~ ditional revenue. The standard , cused newsandinformation sold I-IometownTi1l1es.~olll franchise, recession have taken a rec ent.ly.o l:>. igqie dla co. npan.ies t .: i he sai.d,i.S.'. a twO'PerSOl.l.opera- toll on the sale ofbottled AQI,. and MSNBC, ne for $7mil- 1l00p. t,.. o '.' tion and can earn: the owner a . high five-figureor low six-figure The water this year .... shift . Still; thefree'sites, which try . income;' . .in-themarket has hit , ':'~',?K,"-' ,:",,:" to 'attract readetsend advertis- What's feasiblesays i'};'.;, ,,'-' ,~ e,tS,,withitems ranging from po- Steve Carter,owner of the . . hQme at.Atlania:~ased liceblotter bits to missing pet oummmgnome.com franchise. x Cooa-ColaCo, alerts to event notiges,.,have,Jj'een, .'Carter launched t1'iatSitein2003, / a hard' sell. Me'dia~nalystsh~lVe,," ..before HOUleto~'.nme$.cop.1 was porider~dwho mighteventj:lal- conceived By Baron, anditseryes !yta.PI'flB?t'S supposed(Q b~a.lu-, as the rri0de1.fi;anchise; Carter' ct'atiye.markE:t. .i. ' . had been laid off from the fiber . :!Atlanta entrepreneur raul ..' optics ind'ustrYilnd:r;epsed the •Bilfon hasjo~e.d the, quest with de~ireoHocal resid(;!ntsf0p com- ,'liIometownTilUes.<;~)ln: Baron, .• . "i'. ....•. " . '. ' rnunity information exchange- !5~,IFas,est,!bJished 525$ites in is Cumn}ingHome.com. . . I newspapers is byofferingbusi- Baron,a,loqgtirp,ebusi- . rriarkets a~ross.'t~ec()Untrywith "We'.ietryi~gt() promote, ness~s not only st<;rfld;udaid ad-. ness executive, discovered p tl}e h()pe Qfsellingfr~nchises.for! comm.uhicationsWithih~oUl- vertising?pportunities, bJ:ltthe ,GummingH;oFJ,1le.com, while-per- eiH.:h'al curre~'ltprice of abo~tml.mities,l' a Baron.says. "Zon- chance'to'Reu.their ()WIl "arW : sonally involved ina zoning de- $5;OOOa;piece;,.'". . . ..ing issues-school matters,Littledes,'.knowninthe ibdustry as bate in cumnrmg, Se,eing;hat:~a t ii'fl~e franchise model, he says, League scores- ..loccV.Andw~' . , . a!ivertol'ials., . '.10t ofpeople,yere drifting to the is what wa<es, is efi,' >rt l1ique. h u alS:d.Offera latform for business: ,Barqn calls his cornpaIJy~:'ul- ~nternet,"an~~ecognizing the . p '.- C1 " ,.sofar;.th ~CO.J;Il.p~ny.' ..... ..· has.s.o.ld ,,,.e ... s.tos.aYWhQt~ey:a.r,e .. .i ' ti:Q;1..at.elY ..usi.ne~sopl~o.rt~l.h .. " .... ~.b ..it.y.. P0SSI.·bilitles,~nfran gt.he . ..Gh~Sin. tour fran~hlses, ,aU ~nnorth Geor- .".•. neway the company differ- p that uses news,and,events in the .foncept,ht;Jormed hlS'cOIn:parY gia; th~mO$ts1;~(essful of whi~h . entiates itself from tradtional .. ·..comIl.1Unity to create a bVAl,irless,"'Usiog Garter'sUlo~l. .;, ~~ ... .",. ' •..