Alaska Airlines Brand Strategy

Alaska Airlines Brand Strategy

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  From your kindaunt to your hot cousin Alaska Airlines is rebranding to be younger and sexier Old New http://www.adweek.com/news/advertising-branding/alaska-airlines-lands- mekanism-after-nearly-20-years-wongdoody-169536
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  Quality of serviceand previous experience might be key points to Alaska Delta Airlines Delta Air Lines is one of the world's largest airlines by traffic.Delta has good hardwares for passengers to work on the airplane. For business travelers, it's very convenient. From the content of their ads, their target audiences might be business travelers, and they want to attract business travelers by convenient working environment on the airplane. Southwest Airlines Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve nearly 90 destinations across North America. From their content of ads, their target market might be people who want to save money, and they want to attract those people by a lot of discounts. Competitors Schedule (85%) and price (82%) are the first two things considered by travelers. Quality of service (58%) and previous experience with an airline (56%) also rank highly. Hoover 02/2016
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  To improve thequality of service, 3 things Alaska can do Customer Service App Snack Enviroment Customer service interaction with airlines is always maddening and time- consuming to passengers. There is a newly-lunched app called "Service" which is third party app and trying to make the process quick and painless. Recently, all four major American carriers( American, Delta, Southwest, United) bring the free snacks back in the economy class. Free snacks might not use to be a staple on flying, but people love it especially domestic air travel in the US. 73% of business travelers agree that business trips are a valuable part of their jobs, however more than one in five find traveling for work stressful (23%). 69% of business travelers miss the comforts of home, even during short business trips. Feedly Mashable 01/2016
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  How to makethe environment has good interaction with two types of passengers Two types of travelers They find inspiration in the cloud 1 of 4 said they get their best ideas when traveling They value time well spent Strong consideration for reviews and recommendations 82% of leisure travelers consider reviews to somewhat important 11% Catch some sleep, 13% Read a book, 14% Order something frome the bar, 3% get right to work, 57% Check out inflight entertainment Generally more price sensitive on hotel booking 63% of leisure travelers are price sensitive when deciding on which hotel to book with https://www.revinate.com/blog/2014/10/business-vs- leisure-travelers-2014-google-report-part-4/
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  5 things toimprove Alaska’s branding Hot cousin ● Alaska Airlines is rebranding to be younger and sexier ● Quality of service and previous experience are key points to make Alaska stands out. ● App, snacks, and environment are three things that we can use for customer service improving ● How can we make the environment on the airplane have good interaction with two types of passengers
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  Thank you