This document analyzes and compares magazine advertisements for albums by two indie rock bands, Mumford and Sons and Kings of Leon. For the Mumford and Sons ad, it notes the large font for the band and album names, four polaroid pictures of band members that tie into the indie rock genre, and a review and record label information. For the Kings of Leon ad, it discusses the band name in bold capital letters, the album name also in capitals but in a different color, song information to entice purchases, a unique image of the band members, and options to buy the album. Overall, the document examines visual and textual elements of the ads and how they represent and market the bands' indie rock style.