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Ali Social Media Conference Edmonton - Introduction to Social Media
The document provides an overview of integrating social media into organizations to enhance communication and connection with citizens and colleagues. It distinguishes between social media as tools and social networking as the act of building relationships, while discussing strategies for effective online engagement, including blogging, tweeting, and using platforms like Facebook and LinkedIn. Challenges such as information management and reputation are addressed, along with methods to create meaningful interactions in the digital space.
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Ali Social Media Conference Edmonton - Introduction to Social Media
- 1. Social Media 101How To Connect With Your Citizens And Colleagues Using The Latest Technologies
- 2. Goals for ourtime today Integrate social media into your organization Use social networking to connect and feed off others Why blog, tweet, link up and create followings? How and what to write How to get your message out there Exercises, Group Discussion and Questions
- 3. Integrate Social Media Into Your Organization
- 4. What is Social_______? Social media is different than social networking Social media is about the tools and social networking is the act of creating connections Social networking is about sharing information Social networking is not about self promotion Social networking is about connecting with like-minded people with your colleagues With those you want to learn from you
- 5. Social Networking isNOT about Tools and Technology Social Media provides tools Communicate and Interact
- 6. Social Networking OverThe Years My grandfather was a social networking master in the 1930's How about... PT A meetings Coffee klatches Sporting Events Social Networking is the act of engaging in conversations, soliciting feedback and connecting people.
- 7. Who Engages inSocial Networking
- 8. The 6 “I's”of Social Networking Information Ideas Insight Issues Individuals Intelligence
- 9. Welcome to the“C” Generation What is the “C” Generation? CROWDSOURCE What is Crowdsourcing? How can Crowdsourcing benefit you? Who or what is available in your organization? Colleagues Peer Groups External Sources How can you use your social networks to help you?
- 10. Why Crowdsource? Connectus with them – Generation “C” A wealth of ideas exist outside your own groups Build online communities around a particular interest or cause Someone of ANY age who is actively using social media and engages others on the Internet with a “3.0” mindset: creative, collaborative and community oriented.
- 11. What are someof the challenges facing communications in your organization today? Exercise: Determine your strategy Work with your colleagues on how you can connect Spend 10 minutes discussing what information you can share online Focus on your message, what information can you share? Internal External Don't think about tools, just your message Share: your thoughts with the group From What You Know Today...
- 12. Social Media SuccessStory A Bcer in Toronto Liberal blog Jeff Jedras – IT journalist Traditional media looks to Jeff as a source Reaches people who are like-minded
- 13. Even Premier Edis using... Premier Ed Stelmach fields questions on Twitter Answers on YouTube and his own “Ask Premier Ed” website @premierstelmach
- 14. Internal vs. ExternalIs your social networking strategy? Internal use – connect with employees External use – connect with citizens What tools are available to you? Internal Intranet site Private blogs Instant messaging
- 15. What Is TheEnd Goal? More work with your partner What do you want to achieve with your social media activities? Who are you looking to attract? What is your message? Can you make it viral? What tools are available to you?
- 16. Remember: Media vs.Network Focus on the Social Media tools Connect with your audience Build your network Platform to share your message Remember your network is The people you connect with The people you share with The people who help you
- 17. What tools areavailable? Which ones should you choose?
- 18. Blogs Why doyou blog? Ties in all your online communication into one centralized and searchable website External blogs are used to connect with Special interest groups – Chambers of Commerce Corporations with citizens – Oil & Gas groups Government departments – MLAs or Committees City happenings – Parks, Road or Snow Removal Blogs can and will generate immediate feedback
- 19. Article Marketing Ifyou are writing blogs, you are writing articles Publish article type blog posts to Article services ezinearticles.com articlecity.com amazines.com goarticles.com authorconnection.com Provides the ability for a “call to action” Include full bio in your profile
- 20. YouTube - www.youtube.comThe use of video is on the rise Create new connections with your audience Use video in your blogs to draw in the viewer If a picture says a thousand words, then video is millions Viral, easily spread online Google offers free branded YouTube channels for Government ( http://www.mikekujawski.ca/2009/11/09/you-tube-now-offering-free-branded-youtube-channels-for-government-orgs/ )
- 21. BlogTalkRadio - blogtalkradio.comPodcasts and the use of audio are also on the rise Ipod and MP3 players Interview key personal, newsmakers and others to engage and share stories Yes, even you can become “David Rutherford” All about connections
- 22. Facebook - facebook.comHow can government agencies use Facebook? Post public information Host a community centre, city or group website Share your organizational history How is this done on Facebook? Fan pages Groups Facebook Ads
- 23. Facebook Fan PagePost relevant information Feed Blogs and Twitter posts automatically Connect with members Post photos Schedule events
- 24. LinkedIn - linkedin.comPrimarily used as a B2B tool Global reach Connect with colleagues through One on One connections Group memberships Questions/Answers Over 10,000 LinkedIn Users “Canadian Government” 4,600 users “Alberta Government” Free vs. Paid
- 25. 5 Ways YouCan Use LinkedIn Recruit for open positions Job candidate references and recommendations Create discussions with industry through LinkedIn groups Engage the public in conversations Create cross-department, territory and international connections
- 26. Twitter - twitter.comReal Time Web, limited to 140 characters Twitter is the instant conduit of the Internet All sources can be fed to readers through Twitter Target particular users or geographies with #hashtags #YEG – Edmonton #YYC – Calgary #AB – Alberta Become a “Twitter Lurker”
- 27.
- 28. Online Surveys Surveyyour readers Get your fingers on the pulse View results in real time surveymonkey.com Free Paid
- 29. Govloop - govloop.comCreated to connect US Government employees with each other to share best practices Connects 21,000 US Government employees Canadian site at http://www.govloop.com/group/govloopnorth Govloop on Facebook Govloop on Twitter @govloop
- 30. Discussions Link upwith your colleagues What tools do you see your organization using? How do you find them fitting in your daily routine? Share with group
- 31. Attracting the ReaderWriting Styles
- 32. The Internet =Information Highway The Information Highway Not the good looking website highway Content is KING The more you write, the more you can be found Internally and external Search does occur inside an organization Emphasis on keywords
- 33. Using Links Uselinks whenever possible Link to external and internal sites Highlight key words and phrases Helps with SEO Shows relevance
- 34. Always Add TextAdd summary and transcripts with your videos Add text descriptions to your podcasts Add text to video, images and other objects allows Google to index your items
- 35. Keeping on topof what is being said
- 36. Reputation Management Downsidesof social media Fakes can be setup easily Negative comments exist Good/bad PR happens What services are available to help you? Google Alerts ( www.google.com/alerts ) Yahoo Alerts – (alerts.yahoo.com) RSS feed subscriptions to search results Social media via tags: tagbulb.com, tagfetch.com, keotag.com
- 37. How Do YouReact? What possible examples exist? Discussions about Alberta power lines City planning Snow removal Politics in general Research the situation, is there merit? If not, provide facts and ask for corrections If yes, then offer to discuss Be ready to respond with your own blog Be honest, be transparent and LISTEN Avoid debating with simple attention seekers
- 38. What about GoogleSidewiki? What is Google Sidewiki? How does it work? What are the benefits? What are the risks?
- 39. How do youget started?
- 40. Steps To GettingStarted Why? Tie to mission, goals, objectives, needs and gaps Who” Assign owner/contributors; define audience How? Decide which tools best meet goals What? Content is the key to success When? Create a schedule to implement and evaluate
- 41. Social Media In2010 Transparency Accountability Participation Recruitment Retention Efficiency Communication Knowledge Transfer
- 42. Keep In MindSocial media is not just for the kids Education and training Sensitivity for all ages, creed and culture We need to lead, your followers are expecting it Go after new blood, use social networks to find new people Once you get them, keep them Roll out, don't launch
- 43. Ulistic.com - Stuart R. Crawford, Senior Internet Consultant Building business on the net since 1997 Internet Consulting Search Engine Optimization Social Media, coaching and pools Domain name acquisition, retrieval, ownership and rights Design and development specifications Training, Seminars and Coaching "You probably saved me $3K today in your advice with the domain name, I can see great value in your knowledge & experience. I look forward to working with you to ensure the success of my website/business." , Matt B.
- 44. Thank You ContactInformation Stuart R. Crawford 403.775.2205 [email_address]