Download as PDF, PPTX
![Definition: A UX strategy is a plan of actions designed to reach
an improved future state of the organization’s user experience
over an established period of time.
– NN Group
Now let’s add UX into the mix
UX Strategy
What good UX strategy actually entails
is researching and recognizing the
constraints and concerns from all sides
and painting a big red target on the
wall so that everyone involved can make
decisions that serve researched, vetted,
and defined objectives.
– Robert Hoekman Jr
[UX] Strategy is about uncovering the key
challenges in a situation and devising a
way of coordinating effort to overcome
them for a desired outcome.
– Jim Kalbach](https://image.slidesharecdn.com/nrnahafkqt6wn07ofbxz-is-ux-strategy-even-a-thing-share-221108143258-8cd14807/75/Alison-Rawlings-Is-UX-Strategy-even-a-thing-7-2048.jpg)
Uploaded byuxbri
Alison Rawlings - Is UX Strategy even a thing?
UX strategy is a structured plan to enhance an organization's user experience, aligning with business goals and addressing user needs amid changing consumer behavior. It emphasizes collaboration between UX and product strategies to ensure effective outcomes and minimize rework. To create a successful UX strategy, organizations must understand their current state, desired outcomes, barriers to progress, and necessary resources.
More Related Content
Similar to Alison Rawlings - Is UX Strategy even a thing?
Alison Rawlings - Is UX Strategy even a thing?
- 1. Is UX Strategy evena thing?
- 2.
- 3.
- 4.
- 5.
- 6. A CEO mayhave a goal of making money for the company’s shareholders. Her strategy might be to deliver high quality consultancy with a high profit margin, and one of her tactics may be to drive down operating costs. The ops director on the other hand will have the CEO’s tactic as his goal with an associated strategy. Project Department Business Corporate Hierarchy of strategy
- 7. Definition: A UXstrategy is a plan of actions designed to reach an improved future state of the organization’s user experience over an established period of time. – NN Group Now let’s add UX into the mix UX Strategy What good UX strategy actually entails is researching and recognizing the constraints and concerns from all sides and painting a big red target on the wall so that everyone involved can make decisions that serve researched, vetted, and defined objectives. – Robert Hoekman Jr [UX] Strategy is about uncovering the key challenges in a situation and devising a way of coordinating effort to overcome them for a desired outcome. – Jim Kalbach
- 8. UX strategy is“the intersection between user experience design and business strategy”; it’s a way to figure out if the experience offered by a product or enterprise is helping achieve stated business goals. Introducing Jaime Levy
- 9. ● Consumer behaviouris changing quickly and is difficult to predict. Why do we need a UX Strategy? ● To ensure that UX design and business strategy are aligned. ● There are more touchpoints and adoption is quicker, leading to unmet and misunderstood requirements and expectations. ● To provide direction for all aspects of the design, resulting in less rework.
- 10. ● The keything to remember is that to be successful, UX strategy can’t exist in isolation. ● It needs to support and work alongside business goals and strategy, whether that’s at product or organisational level. ● It’s not a fight; they need to pull in the same direction otherwise the product will fail. Product Strategy & UX Strategy How do they work together?
- 11. Product Strategy orUX Strategy Product Strategy UX Strategy Opportunity: Focuses on business elements, identifying gaps in the market Understanding user needs Anticipating changing behaviour Creating an engaging and compelling experience Customers: Acquisition: how will we bring customers to the product? Retention and conversion: how will we keep customers and encourage them to buy, return, recommend?
- 12. Product Strategy orUX Strategy Product Strategy UX Strategy Revenue: Lowering production costs Calculating price point Understanding user needs Anticipating changing behaviour Creating an engaging and compelling experience Competitive advantage: Cost, availability, functionality Experience, ease of use, design How well it meets the needs of your customers Does it meet the needs of new audiences?
- 13. How do youget one? Drivers Current state Barriers What is our business strategy (and brand strategy)? Where are we now? How do we get there? Desired state Plan What are the barriers to progress? How will we know we’re on track? Where do we want to be?
- 14. What is thebusiness (or product) strategy? What’s your target market position? What are your brand values? Who are your target customers? How should your customers feel about you?
- 15. You need tounderstand where you are now How well is your current experience working? What are your customers’ goals, needs, priorities? What’s in your customers’ environment? What is the current customer journey?
- 16. And where you wantto be What is your vision for the desired customer experience? What will the future customer journey be? What are your guiding experience principles? How will you add value to your customers?
- 17. You need aplan What are the gaps between the current and desired customer experience? How will you close those gaps? How will you prioritise your ideas and ambitions?
- 18. You need resourcesto put your plan into action Do you need additional hardware or software? Do you have enough people, and do they have the right skills?
- 19. Identify and mitigate constraints Whatare the barriers to progress? What (or who) might stop you reaching your goal? How will you overcome the barriers that you’re aware of? How will you identify new and unknown hurdles?
- 20. Monitor progress What areyour plans for ensuring that the experience continues to meet the needs of your customers? What are the key performance indicators and targets for creating the future customer experience? What metrics will you use?
- 21. How do youget one? Drivers Current state Barriers What is our business strategy (and brand strategy)? Where are we now? How do we get there? Desired state Plan What are the barriers to progress? How will we know we’re on track? Where do we want to be?
- 22. So is UXstrategy a thing? Absolutely. But it needs to work alongside product or business strategy to be effective.