#purpose

#history
Oct 2007
the idea catches on
with #sandiegofire
to track discussion
of wildfires

Jan 2011
Instagram adds
hashtag feature

Aug 2007

July 2009

June 2013

the first ever use
of the pound key
to monitor a topic

Twitter embraces
idea by making
phrases following #
auto-hyperlink

Facebook adds
hashtag feature

#acrossplatforms

without hashtags

Tweets with
hashtags are 55%
more likely to be
retweeted, or
shared.

with hashtags
0%

% of tweets, retweeted

w/o hashtags

Posts with
hashtags are liked
approximately 10%
more than those
without.

with hashtags
.05

like-to-follower ratio

without hashtags
with hashtags

Early reports
show hashtag
usage could actually
damage Facebook
virality.

0%

median reach per page fan
Sources: edgerankchecker.com, danzarrella.com, + hubspot.com.
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All About Hashtags

  • 1.
    #purpose #history Oct 2007 the ideacatches on with #sandiegofire to track discussion of wildfires Jan 2011 Instagram adds hashtag feature Aug 2007 July 2009 June 2013 the first ever use of the pound key to monitor a topic Twitter embraces idea by making phrases following # auto-hyperlink Facebook adds hashtag feature #acrossplatforms without hashtags Tweets with hashtags are 55% more likely to be retweeted, or shared. with hashtags 0% % of tweets, retweeted w/o hashtags Posts with hashtags are liked approximately 10% more than those without. with hashtags .05 like-to-follower ratio without hashtags with hashtags Early reports show hashtag usage could actually damage Facebook virality. 0% median reach per page fan Sources: edgerankchecker.com, danzarrella.com, + hubspot.com. For more information visit househunt.com, and follow us online: