Marketing Partner 2012 Social Media Workshop - Slideshare
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The document is a presentation by Steven Fisher on leveraging Slideshare for social business, highlighting its benefits such as content distribution, thought leadership, and lead generation. It outlines the types of content that can be uploaded and how to integrate Slideshare with social media. A checklist is provided for firms to prepare their Slideshare presence effectively.
Marketing Partner 2012 Social Media Workshop - Slideshare
- 1. Social Media Workshop: Slideshare Presented by: Steven Fisher Head of Social Business, d50 Media
- 2. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
- 3. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
- 4. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
- 5. THREE GREAT THINGS SLIDESHARE CAN DO FOR YOUR FIRM YOU CAN DISTRIBUTE CONTENT YOU CAN DEMONSTRATE THOUGHT LEADERSHIP YOU CAN G ENERATE NEW BUSINESS LEADS
- 6. CONTENT: UPLOAD CONTENT OF ALL TYPES You can upload PowerPoint, OpenOffice and Keynote files, PDFs, Word and Pages docs You can integrate YouTube videos into your presentation. You can embed SlideShare on blogs, wikis, websites, LinkedIn and Facebook profiles
- 7. CONTENT: EMBED SLIDESHARE WIDGETS ON BLOGS, WIKIS & WEBSITES
- 8. CONTENT: CREATE SLIDESHARE WEBCASTS: AKA “ Slidecasts ”
- 9. THOUGHT LEADERSHIP: REACH THE AUDIENCE LOOKING FOR YOUR EXPERTISE It took Facebook and Twitter over two years to reach 20 million users.
- 10. THOUGHT LEADERSHIP: BRAND YOUR SLIDESHARE CHANNEL
- 11. THOUGHT LEADERSHIP: USE ZIPCAST MEETINGS TO CREATE COMMUNITY
- 12. GENERATE LEADS: BRAND YOUR SLIDESHARE CHANNEL
- 13. GENERATE LEADS: IMPLEMENT LEAD FORMS WITHIN YOUR PRESENTATIONS
- 14. SLIDESHARE FIRM READINESS CHECKLIST
- 15. Do the following with your brand: SLIDESHARE FIRM READINESS CHECKLIST Integrate with key social sites and channels Signup for Pro version Brand Your Site/Config Lead System Upload Content Promote Your Content Setup Your Slideshare Channel Monitor Leads and Conversions
- 16. Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher