Amazon

Introduction
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• Amazon, Inc. is anAmerican based multinational electronic
commerce company.
• Headquartered ---Seattle, Washington.
• Jeff Bezosfounded Amazon.com, Inc. in July 5, 1994 asCadabra and
launched it online asamazon.com In 1995. It started asan online
bookstore.
• Amazon (Amazon) is one of the firstonline shopping sites launched
in 1995
• Since its inception, it has been consistently ranked asone of the best
retail sites on the Internet and is regarded asthe universal model for
successful Internet retailing.
2
2

contd…
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 In March 1998,Amazonwasranked among the top 20 internet sites in
almost all the major marketsurveys.
 According to an analyst, "When you think of web shopping, you
think of Amazonfirst.
 TheForrester Power Rankingsin 2000, rankedAmazonasthe best online
shopping site.
 With 2.5 million titles, it becamethe“Earth’s BiggestBookstore”.

Vision ofcomapany
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KeySuccessstrategies
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• Knowing the market andindustry
• Focuson value-adding for customers
• Logistics
• Longtermvision

BusinessModel
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• Amazon-to-Buyer SaleApproach
• Multi levelE-Commerce
• Customer Tracking
• It operates 7 websites that support theirbusiness operation
globally and offers 20 million items forsale.
14

HUMAN RESOURCE
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 Some of our human resource position include are:
 HR Assistant
 HR Business partner
 HR manager
 Recruiter
 Recruiting Coordinator
 Recruiting Manager
 Talent Management Specialist Manager
 HR Analytics Specialist or Manager
 Compensation Specialist or Manager
 HR Technology or Process Project or Program Manager

Departments in amazon
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 Administrative support
 Audio/video/photography production
 Business &merchant development
 Business intelligence
 Buying ,planning, & instock management
 Customer service
 Data science
 Database administration
 Design
 Economics
 Editorial , writing, & content management
 Facilities, maintenance& real estate
 Finance and accounting

Contd..
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 Fulfillment &operation management
 Fulfillment/ warehouse associate
 Hardware development
 Human resource
 Investigation & loss prevention
 Leadership development& training
 Legal
 Machine learning science
 Marketing & PR
 Medical ,health , & safety
 Sales ,advertising & account management

Employee diversity
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Recruitment and selection practice
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 Non warehouse candidates go through five interviews that last on
average 2 or 3 hours each( 25% )
 “Bar raiser program”
 Anti-hiring pitch
 Pivot program

How to hire like Jeff Bezos
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 will you admire this person?
 Will this person raise the average level of effectiveness of the
group they’re entering?
 Along what dimensions might this person be a superstar?

Benefits
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 health/ mental health
 Medical advice line
 Financial security
 Restricted stock units
 Adoption assistance
 Maternity and parental leave
 Time off
 Employee discount
 Career choice
 Pay to quit policy

Marketing strategy
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 Targets middle and upper class people’s
 positioned itself as a Glocal (Go global Act local)
 acquired many IT & e-commerce start-ups like pets.com,
audible.com, Junglee.com, IMBD.com, Zappos.com, Woot etc.
helps customers using existing technology of the acquired partners
at low cost.
 Continuous website improvement
 Email marketing
 Pay per click advertising

Marketing methods
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 3 categories
 Amazon SEO
 Amazon Advertising
 Amazon External Marketing

SWOT Analysis
Strength & Weakness Opportunities & Threats
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 Strength
 Brand Name
 Wide breadth of products
 Focus on customer
 Weakness
 Security
 Internet access
 Opportunities
 Speed of deliveries
 International expansion
 Threats
 New competitors- Walmart
 International Backlash

Supply chaindrivers
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• Facilities:
• warehousing and order-fulfillment for third-partysellers
• 49 fulfillment centers acrossglobe
• United States– 14 spread across14 states
• Canada– 2
• France– 3
• Germany – 7
• Italy –1
• United Kingdom –8
• China–8
• Japan–6
• India -- 7

• Multi-tire inventory network.
Inventory
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0
ships Seller’s products
the customer
service and delivery
customers
Fulfillment By Amazon(FBA)
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1. Sellers send products
to an Amazon
fulfillment center or
schedule a pickup
2. Amazon stores
Sellers’ products –
from a single unit to
your entire inventory
3. Customers
Sellers’ products
Amazon, often
order
from
with
fast, free delivery
4. Amazon packs and 5. Amazon’s customer
from fulfillment center to creates loyal, happy
@Data Source:Amazon India CorporateWebsite

Fulfillment By Amazon(FBA)
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Seller
INFORMATION PRODUCT
Fc
INFORMATION PRODUCT
Customer
r

Advantages of FBA- “Yousell it, we ship it.”
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Customers
keep coming
back for more
Cash on
delivery
payments
 Amazon Prime
Focus on your
business
Build Trust
Pay as you go

Amazon Easy Ship
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2. Sellers schedule the
pickup and keep the
product packaged and
ready.
3. Amazon Easy Ship
delivery associate
picks up the package
from Sellers’doorstep.
4. Amazon Easy Ship
delivers the package to
the customer and picks
up Cash on Delivery
(COD) payments.
1. Customer orders
from Sellers using Pay
with Amazon. Sellers
get a notification of the
order via email, Seller
Central.
@Data Source:Amazon India CorporateWebsite

Amazon

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