Amazon, facebook, google and apple case study

Amazon, facebook, google and apple case study

• 1.
  The 4 GiantsShaped Internet as Marketing Platform Source: Harvard Business School 9-513-060 Rev : December 12, 2013 Summarized by : Dian Atika, Rafika Puar, Rery Indra Kusuma
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   Case Summary Main Issue  Problem Statement  Analysis  Reccomendation
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  These 4 giantshold its own benefit advantage and shaped marketing platform and capitalized at close to $1 trilion Lead on online advertising Lead on Social Engagement Lead on online retailing Lead on put standard of device interface
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  Analysis: In theeffort to keep growing -Diverse and Competition Online Advertising Retailing of digital content Digital Television Payment system and banking
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  The Modern EraBegins: Becomes Profitable! Y2014: rumoured to be entering smartphone market
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  Then came 2012 Got $43billion Gross revenues 97% = advertising 1998 Google launched 2000 Began to sell text advertising 2003 Introduced Adsense 2004 Set out to scan and index 2006 Acquired youtube 2007 Acquired double click Keep growing...
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  http://cdn.churchm.ag/wp- content/uploads/2011/08/apple-timeline-final.jpg
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  TRANSFORM THE INTERNET EXPERIENCE Facebook launched on 2005. It did not begin to grow until about 2009. In just 2 years, it increase epidemicly from 2% to 20%.  By 2013, 153 million people were visiting facebook  Facebook dominating time online  Most offacebook revenues come from advertising  Late in 2012, facebook launched its facebook exchange  It revenues $15billion on 2012
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  Search Engine Marketing hadrevolutinized publishing, but the desk-bound age was transitioning at breathtaking speed to one that relied on mobile device Would search engine survive?
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  Social Network Many sessionsbegan with a visit a social network. How aggresively should marketing firms court the favors of social-commerce platforms?
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  E-commerce: Online Retailing E-commerce mechantswere paying a toll to firms like Google and Yahoo! To drive traffic to their online store. Would the self-sufficient marketing systems of online merchants like amazon let other merchants by pass the tolls?
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  USD 0 USD 20 USD40 USD 60 USD 80 USD 100 USD 120 USD 140 USD 160 USD 180 USD 200 OFFLINE DIRECT MARKETING ONLINE US MARKETER SPENT /YEAR IN USD
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  Online Advertising Spendingin 2012 Media Spending Search advertising desktops and Laptops Paid search $16.0 billion Search advertising on mobile devices Paid search $2.0 billion Display advertising on desktops and laptops Banners Digital Video and Rich Media Sponsorship and lead generation $8.0 billion $ 3.4 billion $ 2.7 billion Display advertising on mobile devices Advertising in application Advertising on mobile websites $1.3 billion Classified (e.g., auto and real estate listings, jobs, auction listings, yellow pages) $2.7 billion E-mail (banners and links that appear in e-mail newsletter and other commercial e-mail) $0.4 billion
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  1. We cansee that Google take role in every segment of battle. It’s a good step to make their company bigger but Google should also maintained their lead position in search engine sector by innovation and technology. 2. Apple, Amazon, and Facebook has their own leading sector. As google keep continue acquistion to take share on rivals 3 markets, they should find strategy to fight google rivality. 3. Marketing firms court the favors of social- commerce platforms. 4. Self-sufficient marketing systems of online merchants like amazon let other merchants by pass the tolls will help their grow.
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  Thank You...