Amazon market 2nd lesson

OBJECTIVE:
In this lesson we will explore the Amazon Product Detail Page.
Detailed features study of the Amazon market will be
reviewed. Creation of the Amazon product detail page and
Amazon listing method step by step will be followed and
learned in this lesson.

Product Detail Page
Introduction
Amazon product detail page where customers and buyers
vie the products. It is detail page with information related to
each products. This page contains the Title, feature,
description ,images of the product.

Product Detail Page Creation:
Category Approval:
If any seller want to sell the item from other category then the seller
need the approval of Amazon. To add products in additional stores,
sellers must be approved by Amazon. Sellers must list products in
the appropriate product categories. The Everything Else category is
available to all sellers for collectibles and other products that do fit in
any category of the Amazon. If the product matches any product
that is already in the Amazon then don’t add it in to everything else
category.

Store eligibility
For page creation Add a Product tool is available. This option is
available in specifics stores that are eligible.
Baby Products, Book, Camera & Photo Computer & Video Games
Electronics, Home, Kitchen & Garden, Sporting Goods, Tools &
Hardware , Toys & Games ,Everything Else (excluding ineligible
categories)

Amazon requires standard product identifiers for most stores. For
Baby Products, Camera & Photo, Computer & Video Games,
Electronics, Home, Kitchen & Garden, Software, Tools & Hardware,
Toys & Games. Product must have UPC or EAN. ISBN is not required
when creating a page in Amazon Books store, but if an ISBN is
available for the title, the ISBN should be used when creating the
page.
product identifiers
AMAZON MARKET

To locate any product on the Amazon product detail
page. Following question arises that must be answered
How Products Are Defined
How to Obtain a Product Code
How to Identify UPCs, ISBNs,
EANs, and GTIN-14s
How to Find ASINs

•UPC (Universal Product Code): 12 digits
•EAN (European Article Number): 13 digits
•JAN (Japanese Article Number): 13 digits
•GTIN-14 (Global Trade Item Number): 14 digits

Images
Adding
Images
Additional
Images
Images
Standard

Product needs image on the Amazon product detail page.
primary image of item is called the "MAIN". The main image
represents an item in search results and browse pages and is
the first image customers see on an item's detail page.

On the Inventory tab, select Manage Inventory.
Click the Edit button on the far right of the listing you
want to edit.
Select Manage Images from the drop-down menu.
In the next window, click Browse File for the first
empty image area.
The Main image is labeled in the top left corner.
Select an image from your computer and click Open.
Click Upload images to add your image to the listing

Image Standards
Images must accurately represent the product and
show only the product that's for sale.
Main images must have a pure white background .
Main images must show the actual product (not a
graphic or illustration), not show excluded accessories,.
The product must fill 85% or more of the image.
Images should be 1000 pixels or larger in either height or
width, as this will enable zoom function on the website.
Smallest file should be is 500 pixels on the longest side

Additional Images
Main images should be supplemented with additional
images showing different sides of a product, the product in
use, or details that aren't visible in the MAIN image.
A white background is recommended, but not required.
Additional images must not include logos or watermarks,
and all props or accessories must be presented in a way
that do not cause customer confusion.

The product page you see on Amazon.com may
reflect details you provide as well as those of
others who contribute to that product's
information. Your contributions, as shown in the
editing page view within your seller account, may
not always appear for buyers on Amazon.com.
See our Page Ownership help topic for more
information.

After you have created a product detail page, now edit
certain information about it or add additional details and
images. You can use the "Edit details" link in Manage
Inventory to submit new page contributions.
You can also submit new product information to a page
when you create a listing by matching to existing detail
page, or when you edit your existing listings.
Editing Product Pages

Edit Product Information:
If you have a listing for a product, you can edit
product information using the Manage Inventory
tool in your seller account. On the Inventory tab,
click "Manage Inventory" to see a list of all of your
listings. Locate the one you want, click the
"Actions" link, and select "Edit details" from the
drop-down menu.

If you are making your first contribution to an ASIN, the
product information page that appears will be empty. You
cannot overwrite existing information in the Amazon catalog
directly. Instead, your product information page holds only the
content that you submit.
Contributing Product Information:
The options for information needed to identify a product as
well as recommended and optional product details will vary
by product line. To learn more about preparing product image
submissions, see Adding Images

Page Ownership:
The product pages created by sellers become part
of the Amazon catalog. The pages are intended to
be a permanent feature on Amazon.com, available
at any point in the future to buyers and to other
sellers.
As the creator of a product detail page, you are
responsible for its initial content. Page creators and
other contributors are not identified as page owners
on our site. There is no means by which buyers can
report page content errors directly to sellers.

In most product categories, multiple sellers list the same
product through a single product listing. This provides an
organized, uniform product presence in our catalog and
increases the convenience of comparison shopping for
potential buyers.
The information displayed on a single detail page is drawn
from multiple seller contributions. When a seller contributes
product information to an existing item in Amazon catalog,
a decision is made about whether to display the information
on the detail page. This decision is processed automatically
according to business logic known as Detail Page Control.
Because many contributors are involved to our product
pages, Amazon system combines all of the information in to
product page. The product page you see on Amazon.com
may reflect the details provided by multiple sellers.

Detail page control rankings are not modified
manually, but are regularly and automatically
reviewed and updated by our system. Some factors
that impact detail page control are sales volume,
refund rate, buyer feedback, and A-to-z Guarantee
claims.
In some cases, a detail page you created may display
information you did not contribute or you may not be
able to edit a page you created. This happens when
another seller has detail page control for that product
and editing permissions have been reassigned to
them. This contributor can be Amazon or another
seller

Page Corrections
If unable to edit the page ,make sure typing the ISBN,
UPC, or ASIN correctly. If that is not a problem ,then
send your correction to Seller Services using Amazon
Contact Us form
Information submitted will be sent to Amazon and may
be used to update the page. If we update a page for any
reason, editing permissions will be reassigned to
Amazon.
"

Deleting a Page
You cannot delete a product page. However, you can
delete your listing for a product at any time. If you
believe that a product detail page should be removed,
use our Contact Us form and select either "Make a
Suggestion" or "Report a Violation

Product Variations:
Variation Relationship :
Variation relationships are used to help customers
easily discover, compare and purchase different
variations of a product. Variations serve two main
functions:
Helping to reduce the number of search results so
that customers can more quickly find the product they
are looking for.
Makes it easy for customers to discover and
compare different versions of a product on a single
page.

Manage Your Inventory, click Create a product detail
page
On the "Create a new product: Classify" page,
select the product category and then click Select.
On the "Identify" page, fill out the required fields
marked with an asterisk (*)
select a theme from the Variation Theme
On the Variations tab, add variations of the product
you want to sell.
Click Add another to add more than one option for the
variation.
To delete a variation, click the (X) to the right of the
option you want to delete.

A Variations Matrix appears..
An EAN or UPC is required for each variation. While
not required, a Seller SKU will be automatically
generated for you if you do not add one.
On the Offer tab, enter offer information (for example,
handling time and shipping method) for your product.
This information will be copied automatically to each
variation that you create. You can modify the offer
information, as needed, for each variation.

Add images, a product description,
keywords, and product attributes.
This information will appear in all
variations of the product you want to sell.
You can edit product information at any
time using the Manage Inventory tool.
After the product and variation addition,,
click Save and finish.

Amazon Listing :
Sign in with Amazon
Search for the item you want to sell. When
you've found an exact match, click the "Sell
yours here" button on the right-hand side of
that page. (There can be several editions or
formats of the same item

Describe the condition of your item
Select the condition and enter any comments regarding the
condition item.

Set your price and register to collect online payment from
your buyer.
Read about Amazon Payments, fees, pricing and shipping
credits.
Select a shipping method
You can choose to ship orders to buyers yourself or use
Amazon's fulfillment services to do shipping for you

If you choose to do shipping yourself, decide whether you
want to offer expedited or international shipping. When you
offer a certain shipping option, you can mail your order using
any carrier and method, as long as the buyer receives their
package within the time frame they chose.
If you choose Amazon to ship orders for you, listings will be
eligible for free shipping on orders with eligible items that total
$35 or more, Prime, customer service, and returns. Fulfillment
by Amazon (FBA) fees will apply.
Read about FBA and Shipping Expectations

Optional:
Set Quantity & SKU
Review the information you have entered carefully to make
sure that your listing will appear as want it to.

Describe the condition of your item
Select the condition and enter any comments regarding the
condition item.
Although you can edit certain fields in your seller account
once your listing has been created, other fields, such as
Condition, cannot be edited. If you want to change the
condition, it will be necessary to close the current listing and
create another.

Selling Multiple Copies
All sellers have the option to list in quantity. We ask that sellers follow these
listing guidelines:
If you have multiple identical copies of the same item, use the quantity field
rather than create multiple unique listings.
If you have multiple copies of the same item in different conditions or
editions, you need to create a unique listing for each item per condition type
or edition.
In addition, items that are fulfilled by Amazon may be listed separately for
each condition type.

SKUs:
Stock keeping unit. It may be a number, letters, or
combination of both. It is optional if you want to assign SKU
to the item then SKU will help you to locate that item when
item is sold.
This is an optional field, but if you have many items to list,
you may wish to consider assigning a SKU to each item to
help you to locate it when it is sold. The SKU can be
numbers, letters, or a combination of both.

Amazon market 2nd lesson

More Related Content

What's hot

Similar to Amazon market 2nd lesson

Amazon market 2nd lesson

Editor's Notes