Downloaded 10 times
Uploaded by#AmafestUK - Amazon Sellers Conference
Amazon Marketing Cloud, what is it and why is it useful? | Ruth Murray & Ella Rotton | Amazon Sellers Conference
Amazon Marketing Cloud is a powerful tool available to Amazon advertisers. Ella and Ruth will talk you through what it does and doesn’t do, and how we are using it to help advertisers of any scale get better results from their spend.
More Related Content
![[Amazon] CPC Strategy when selling the products on Amazon](https://cdn.slidesharecdn.com/ss_thumbnails/amaams4-160413204457-171227164313-thumbnail.jpg?width=640&height=640&fit=bounds)
![[Retail & CPG Day 2019] 기조연설 | Cloud Journey of Traditional Retailers for Dig...](https://cdn.slidesharecdn.com/ss_thumbnails/keynote1-191024042352-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Amazon Marketing Cloud, what is it and why is it useful? | Ruth Murray & Ella Rotton | Amazon Sellers Conference
More from #AmafestUK - Amazon Sellers Conference
![Get a Pinterest account in[ pvatopservice ]sell regular every day.docx](https://cdn.slidesharecdn.com/ss_thumbnails/getapinterestaccountinpvatopservicesellregulareveryday-251030182004-67b5ef9f-thumbnail.jpg?width=640&height=640&fit=bounds)
Amazon Marketing Cloud, what is it and why is it useful? | Ruth Murray & Ella Rotton | Amazon Sellers Conference
- 1. Ruth Murray andElla Rotton [email protected] +44 1636 819816 Amazon Marketing Cloud – What it is and why it’s useful
- 2. #AmafestUK - AmazonSellers Conference | Brighton Amazon Marketing Cloud, what is it and why is it useful? • What is it? • How to find it? • Three things to try • A deeper dive
- 3. #AmafestUK - AmazonSellers Conference | Brighton Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which partners and advertisers can structure custom queries to explore unique measurement questions, easily perform analytics across pseudonymized signals to address top business priorities, and build custom audiences ready for campaign deployment. What is Amazon Marketing Cloud
- 4. #AmafestUK - AmazonSellers Conference | Brighton What is Amazon Marketing Cloud A pool of data relating to shoppers exposed to your advertising in the last 13 months
- 5. #AmafestUK - AmazonSellers Conference | Brighton Amazon Marketing Cloud People who typed your brand in search either before or after an ad impression A pool of data relating to shoppers exposed to your advertising in the last 13 months
- 6. #AmafestUK - AmazonSellers Conference | Brighton Amazon Marketing Cloud People who saw a Sponsored Brand Ad and then a Sponsored Product Ad A pool of data relating to shoppers exposed to your advertising in the last 13 months
- 7. #AmafestUK - AmazonSellers Conference | Brighton Amazon Marketing Cloud Browsing across categories Ad exposures Search terms Viewable impressions Purchases Ad clicks Video ad completions Add to Baskets Detail page views
- 8. AMC facilitates a cycleof reporting and audience- building Granular reporting Tightly Specified Audiences Amazon Marketing Cloud
- 9. #AmafestUK - AmazonSellers Conference | Brighton AMC has become increasingly accessible over time • Amazon Ad Partner Agencies, and only for clients advertising on both DSP and Sponsored Ads, and only if they can write SQL • Amazon Ad Partners for all their clients, with some analytics code-free. Audiences can be used in Sponsored Ads as well as DSP • Every advertiser! (And more code-free audiences)
- 10. #AmafestUK - AmazonSellers Conference | Brighton AMC has become increasingly accessible over time
- 11. #AmafestUK - AmazonSellers Conference | Brighton Amazon most often talk about AMC in relation to: • Path to purchase analysis • Multi-touch Attribution • Custom attribution models • Optimal frequency analysis We find that the most immediately actionable things are: • Re-allocating budget to the ads that combine best with others • Upweighting for audiences more likely to purchase
- 12. #AmafestUK - AmazonSellers Conference | Brighton
- 13. #AmafestUK - AmazonSellers Conference | Brighton
- 14. #AmafestUK - AmazonSellers Conference | Brighton
- 15. #AmafestUK - AmazonSellers Conference | Brighton Sponsored Ads Overlap Report -
- 16. #AmafestUK - AmazonSellers Conference | Brighton Sponsored Ads Overlap Report -
- 17. #AmafestUK - AmazonSellers Conference | Brighton Sponsored Ads Overlap Report -
- 18. #AmafestUK - AmazonSellers Conference | Brighton Lookalike audiences -
- 19. #AmafestUK - AmazonSellers Conference | Brighton Lookalike audiences -
- 20. #AmafestUK - AmazonSellers Conference | Brighton
- 21. #AmafestUK - AmazonSellers Conference | Brighton
- 22. #AmafestUK - AmazonSellers Conference | Brighton
- 23. #AmafestUK - AmazonSellers Conference | Brighton
- 24. #AmafestUK - AmazonSellers Conference | Brighton Sponsored Products & Sponsored Brand Ad Type Sponsored Display Use Case AMC audiences can be used to upweight bids for customers who are in the selected audience. You cannot exclude customers outside the audience. AMC audiences can be directly targeted and only people who are in the audience will see the ad campaign.
- 25. #AmafestUK - AmazonSellers Conference | Brighton If you have the time and someone who knows SQL, then there are all sorts of things that you can do with this data: Not every ad type provides this data even in AMC, but you can get a cleaner read on which ads are being seen, and build audiences to re-market those who haven’t actually seen your ad Viewability
- 26. #AmafestUK - AmazonSellers Conference | Brighton If you have the time and someone who knows SQL, then there are all sorts of things that you can do with this data: 37,886 Viewable reach by funnel stage
- 27. #AmafestUK - AmazonSellers Conference | Brighton If you have the time and someone who knows SQL, then there are all sorts of things that you can do with this data: Category Entry Point Category Shopping Brand Shopping Brand Shopping Category Shopping Category Entry Point
- 28. #AmafestUK - AmazonSellers Conference | Brighton If you have the time and someone who knows SQL, then there are all sorts of things that you can do with this data:
- 29. #AmafestUK - AmazonSellers Conference | Brighton
- 30. Ruth Murray andElla Rotton [email protected] +44 1636 819816 Amazon Marketing Cloud – What it is and why it’s useful