This document summarizes a webinar presented by Bristlecone about their application management services. It discusses Bristlecone's delivery models including dedicated, shared, and "pay as you use" support. It highlights benefits like freeing up clients' IT staff and proactive monitoring. The document also provides an overview of Bristlecone's services, SLA framework, drivers for business change, and success stories from clients like Unilever and ABB who achieved cost reductions and 24/7 support.