Amul project ppt

Amul project ppt

• 3.
   Introduction  MarketingMix  Basic tasks and global share  Opportunities and threats  Strengths and weaknesses  Marketing Strategy  Organization hierarchy, control methods  Conclusion(why amul is succesfuul)
• 4.
  LARGEST FOOD BRANDAND BUSINESS IN INDIA
• 5.
   Formed in1946, is a dairy cooperative movement in India.  A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF)  Jointly owned by 2.79 million milk producers in Gujarat  Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.
• 6.
  Education Skills Performed Achievements Career Path
• 7.
   BRITANNIA  NESTLE HLL  CADBURY  MOTHER DAIRY :
• 8.
   Amul followeda unique business model. "Anand pattern" cooperative system  Operating Analysis  Distribution network  Achievements and Awards
• 9.
  AMUL GROWTH ANDGLOBAL SHARE Sales Turnover Of 1505 million US dollar in 2008-2009 0 200 400 600 800 1000 1200 1400 1600 Sales US $ (in million) Sales US $ (in million)
• 10.
   Export  Concentratemore on chocolate market  Increase in ice cream segment Opportunities and Threats
• 11.
   Very highmarket share, Excellent Quantity management, Excellent brand equity, Strong distribution network, Good product portfolio, strong supply chai, Rural presence.  Cost operations, Expansion of chocolates. Strengths and Weaknesses
• 12.
  Mission “We the motivatedand dedicated workforce at amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers” Vision “Amul has a vision to provide more and more satisfaction to the farmers, employees and distributors”. Marketing strategy
• 13.
   The tennetsof 3 E’s. i. Expansion in procurement. ii. Expansion in distribution market. iii. Expansion in processing facility.  Quality and value for Money.  Zero replacement with natural and expensive ingredients to cheap ingredients. Marketing Strategy
• 14.
  More then 55country , 540 crore revenue but main focus on India. India is not only world largest producer of milk but also largest consumer so, Amul main focus is india How the firm benefited from being global?
• 15.
   Explanation oftall hierarchy of the organization  Control methods taken at risk times  (ex: control on rise in milk prices fulfilled)
• 16.
  Suggestions Summarization Explain why itis successful
• 17.
  Butter  Britannia  Nestle Cheese Britannia Baby Food  Nestle  Heinz Dairy Whitener Segment  Nestle  Britannia Ice creams  HLL Chocolates & Confectionaries  Cadbury  Nestle Pizza  Pizza Hut  Dominos  Nirulas Frozen pizza Curd  Nestle  Mother Dairy Ultra High Treated Milk  Nestle  Britannia Sweet Condensed milk  Nestle Cottage Cheese (Paneer)  Britannia Milk Additives  Cadbury  Smithkline Beecham Flavored Milk  Britannia  Nestle
• 18.
  THANKYOU…