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An Update of the Social Media Landscape (June 2013)
The document discusses the significance of social media for brands, emphasizing the need for creativity and engagement to stand out in a competitive landscape. Key statistics reveal the vast user base of platforms like Facebook, Twitter, and LinkedIn, highlighting their role in content distribution and SEO benefits. Successful advertising examples illustrate the effectiveness of social media campaigns for brand lift and sales.
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An Update of the Social Media Landscape (June 2013)
- 1. What’s Up withSocial Media? June 2013
- 2.
- 5. It’s a LevelPlaying Field
- 6. • Social mediamonitoring • Having a social media presence • Publishing and sharing content ……..they’re all table stakes.
- 7. Brands using socialmedia Social media is important for my business
- 9. • Brands needto be creative
- 10. • Brands needto be creative • Brands need to be engaged
- 11. • Brands needto be creative • Brands need to be engaged • Brands need to think out of the box
- 12. • Brands needto be creative • Brands need to be engaged • They need to think out of the box • They need to stay committed money to stay relevant and competitive
- 13. The Social MediaLandscape 665M daily users, 1.1 billion monthly active users 288M monthly active users, 500 million registered accounts 1 billion active monthly visitors, 6 billion hours of video watched a month 359M monthly active users 200M+ users, 64% of outside U.S. 48.7M users, 2.5 billion pageviews 117M unique visitors, 5 billion pageviews a month
- 18. • Facebook remainsthe most popular social network: 63% of Internet users and 93% of social media users said they’re on Facebook. • 20% of Internet users are on Twitter • 18% of Internet users are on LinkedIn • 63% social media users read Facebook posts, tweets and/or LinkedIn updates every day. Source: Media Technology Monitor
- 19.
- 21. Benefits? • SEO • Contentdistribution • Google Hangouts to do real-time virtual meetings, do presentations, brainstorm • Create circles for target audiences (e.g. influencers, analysts, bloggers, reporters)
- 26. 100M active users Totalnumber of photos posted: 4B Average number of daily users: 7.3M Number of photos posted daily: 40M
- 27. 1.06M subscribers 673,000 subscribers 838,000subscribers 1.36M subscribers
- 30. $1-billion snaps up Instagramfor $1-billion Yahoo buys Tumblr for $1.1-billion Deals, Tinkering & ROI
- 38. Money Talks “On Tumblr,there’s a number of different places where we think we can monetize in a way that is meaningful and really additive to the user experience. – Marissa Mayer, Yahoo “The advertising business is going extremely well for us. Brand advertisers, TV partners, sportswear company say 13x more effective ad deal with us than any other online ad spends. If you RT their tweets, people get discounts. Works well. Cadbury saw a 20% brand lift on Twitter ads. Oreo 10% more product sales. - Dick Costelo, Twitter ‘‘We aspire to have ads, to show ads that improve the content experience over time. And if we continue making progress on this, then one day we can get there.’’ - Mark Zuckberg
- 40.
Editor's Notes
- #17 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf
- #18 http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_TeensSocialMediaandPrivacy.pdf
- #20 http://trifunk.com/how-canadians-use-the-internet-in-2013.html
- #25 Glamour Magazine is taking advantage of Google Hangouts to engage their fans in ways that print can’t. This Hangout campaign by Glamour features staffers, online personalities, and brands.Each Hangout is sponsored by companies such as Suave, Pantene, or SlimFast. Throughout the live broadcast, the sponsor’s products are subtly promoted or become the topic of discussion.
- #29 Update on Canadians’ use of social media tools – which are the most popular by region, age group, etc. Jeri heard that teens are getting bored of Facebook in favour of Twitter, Tumblr and Instagram true?