Jonny Maddock analyzed the camera angles, equipment, locations, people involved, and audio used in his film trailer. He used establishing shots, over the shoulder shots, and point-of-view shots to set the scene and add tension. A black beanie was used to keep the antagonist anonymous. The trailer was filmed using a flip camera and smartphone at a friend's house. Only Jonny and his friend Jordan were involved in the project. Copyright-free audio from freesound.org, including atmospheric and cricket sounds, were used to create a spooky atmosphere.